Brand Manager, Kinder Bueno

About the Role:

We have a current opening for a Brand Manager, Kinder Bueno and are actively reviewing applications.

 

With new innovations and exciting expansions plans in place, there has never been a better time to join the Ferrero Group and be extraordinary with us!

 

We are looking for a dynamic and intellectually curious Brand Manager for Kinder Bueno, to deliver upon our vision to be a top brand in the competitive and highly fragmented Chocolate Bar segment in the US. Kinder Bueno is already the number one Chocolate Bar brand in Europe and will be a key pillar and sub-brand within the Kinder Masterbrand in the US.

 

The focus of this role is to establish the unique selling proposition for the Kinder Bueno brand while ensuring that the brand drives category incrementality and wins share in the US by:

 

1. driving a high level of awareness, consideration and equity for the brand
2. maximizing potential for existing assortment through channel development/expansion and by ensuring accessibility and visibility in-store and throughout the path of purchase
3. preparing for the launch of future innovation
4. working with the total Kinder brand team on cross-brand trade and shopper initiatives to continue to build the Kinder Masterbrand.

 

The ideal candidate is someone who can hit the ground running by managing the day- to-day operations of the brand, leading the cross-functional team in delivering product innovation and working with our agency partners and internal partners to develop and execute integrated marketing communications plans and world-class creative to break through the highly competitive and fragmented chocolate category. 

 

This position is hybrid, and will be based in our North American HQ in Parsippany, NJ.

Main Responsibilities:

• Business and Brand Analysis, Monitoring and Reporting
• In-depth market, competitive and brand analysis to assist in formulating brand strategy within a fast-moving consumer packaged goods category
• Analyzes business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where relevant
• Maintains understanding of the competitive environment to assess impact on business
• Prepares and creates engaging, meaningful and persuasive presentations

• • Owns and actively manages brand marketing budget
• New Product Launches and Commercialization

• Lead qualitative and quantitative market research briefing through to interpreting result and making recommendations for innovation and renovation

• • Leads innovation development with cross-functional team from concept to opportunity assessment through launch within our internal stage gate process
  • Partners with Finance to ensure profitability with product innovation and trade units
  • Work closely with Category management and Trade Marketing to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation

 

• Brand Equity, Communications and Shopper Planning and Execution

• • Experienced in working with agency partners and internal partners across Media, E-commerce, Shopper and PR in executing integrated marketing plans across consumer and shopper
    • Traditional and non-traditional (Digital, Influencer, Social Media) media in line with media consumption of target audience and brand objectives
    • Omni-channel support plans
    • Development of brand in Pure Play

• Collaborates with agency partners in creative and asset development for use in consumer and shopper activation
• Ensure coherency and premium brand image across all consumer and shopper touchpoints to drive impactful messaging and trademark consistency in all communications

• • Sets and tracks KPIs, offering recommendations for optimization of plans/assets
  • Agency management (SOWs, budget management)

•   Leadership and self-management
• Comfortable with multi-tasking in a fast-paced environment
• Inter-departmental engagement with Trade marketing, Sales, Supply Chain, Finance and Legal to assist in the planning and execution of initiatives
• Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs
• Comfortable with presenting in front of senior management

About You: