Sr. Meta Media Buyer

Strikepoint is an ROI-focused digital marketing agency dedicated to helping businesses scale through results-driven strategies. Founded in 2013, we've built our reputation on delivering measurable growth for our clients across funnels, paid media, and creative.

As a recognized industry leader, we've earned a spot on the Inc. 5000 list of fastest-growing companies twice (2020 and 2022). Our team of digital marketers, media buyers, and creatives works with brands across diverse industries, including financial publishing, e-commerce, technology, health and wellness, online education, and more.

About This Role

As a Senior Meta Media Buyer at Strikepoint, you’ll own paid media strategy and execution with a primary focus on Meta, while managing performance across Google, TikTok, and other relevant platforms. You’ll lead channel-level planning, develop and run creative testing frameworks, and serve as a strategic voice on client calls. This role is for someone who thinks in systems, not just tactics, and who holds themselves accountable to performance outcomes.

Responsibilities:

• Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels

• Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data

• Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results

• Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently

• Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps

• Troubleshot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis

• Mentor junior media buyers through training, feedback, and day-to-day coaching

• Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team

• Partner with the Funnel team to align paid media strategy with landing page performance and offer testing

• Contribute to standardizing planning frameworks, reporting standards, and team processes

Requirements

• Experience: 5+ years of hands-on paid media experience with a proven track record in an in-house or agency environment

• Education: BA/BS degree in marketing or business preferred, or equivalent work experience

Skills and Expertise:

• Deep, proven expertise in Meta Ads Manager, including complex campaign structures, audience strategy, and algorithm-informed optimization

• Demonstrated ability to scale paid media budgets while maintaining or improving performance efficiency

• Experience managing campaigns across two or more platforms (Google Ads, TikTok Ads, programmatic, or CTV preferred)

• Strong command of performance metrics and funnel analysis: CTR, CVR, ROAS, CPA, AOV, and LTV

• Ability to build structured media plans with targeting strategy, campaign architecture, and budget allocation

• Experience developing and running creative testing frameworks with clear hypotheses and performance-based iteration

• Comfort troubleshooting tracking issues at the pixel, UTM, and attribution level; GTM experience is a strong plus

• Proficiency with analytics tools such as GA4, Looker Studio, or equivalent reporting platforms

• Strong communicator with experience leading client calls and presenting performance insights to stakeholders

• Ability to mentor and coach junior team members effectively

• Active, working proficiency with AI tools as part of your day-to-day workflow; this means using AI to improve efficiency, analysis, creative iteration, or reporting, not familiarity with it in theory

Compensation

• $80,000-$105,000

Benefits

• Robust Medical, Dental, and Vision insurance plans with a generous emp