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Senior Product Marketing Manager

doxy.me
Charleston, United Statesfull_timeVerifiedPosted 31 Jan 2024

About the role

Senior Product Marketing Manager

Who we are

We’re doxy.me (doc-see-me), the world's most loved telemedicine solution, and we're on a mission to connect the world to the future of healthcare.

We believe that cost and complexity should never be a barrier to telemedicine. That’s why we created a simple, free, and secure telemedicine platform. Since 2013, we’ve grown to more than 1 million healthcare providers from 180+ countries who have clocked over 8 billion minutes of telemedicine sessions to date.

Our goal is to deliver the future of healthcare to every patient and healthcare professional on earth. Help us get there by joining our team of innovators, dreamers, and doers.

We’re a remote-first company with regional hubs for in-person collaboration (Austin, TX, Boston, MA, Charleston, SC, Rochester, NY, Salt Lake City, UT, London, UK) on an infrequent basis.

Who you are

We’re seeking an accomplished Senior Product Marketing Manager to join our newly formed Product Marketing team. From shaping the product we build, owning launch and commercialization, to post-launch growth campaigns and initiatives, you will drive the success of our Core product portfolio. 

The opportunity to contribute to help shape and scale the Product Marketing team is something that excites you. You embrace ambiguity and roll with shifting priorities. 

What you’ll do

You will partner closely with product, UX and marketing teams to understand and communicate our product strategy. You will infuse market insights into product strategy to increase product market fit. You will develop and execute a comprehensive go-to-market strategy, focused on maximizing feature awareness and adoption. You will also build powerful narratives, educational material, internal demonstrations, and other applicable assets.

  • Own GTM strategy and planning for our Core product portfolio, including product naming, packaging, and pricing.

  • Craft product narratives, differentiated positioning, and compelling messaging.

  • Be a strategic partner to the Product team, contributing market, competitive, and customer insights to influence the products we’re building.

  • Create content including collateral, assets and solution presentations, website content, videos, blogs, and more to execute communication strategies and accelerate the buyer's journey.

  • Enable customer-facing teams' ahead of product commercialization with assets, collateral, and training.

  • Architect short and long-term go-to-market moments, connecting key narratives to product milestones.

This is an individual contributor role, reporting to the Product Marketing Lead.

Your skills and experience

  • 5+ years relevant product marketing experience in B2B SaaS (Bonus: PLG experience).

  • You’ve successfully launched product at speed and scale- from concept to execution- and can demonstrate how you brilliantly weave together market insights, voice of the customer, and product knowledge to create comprehensive go-to-market strategies. 

  • You excel in crafting narratives, compelling messaging, creating content, driving clarity, and influencing strategy. 

  • You think strategically and execute methodically. You know how to adapt quickly, optimize for learning at every step, and ruthlessly prioritize what’s next.

  • You’re a masterful cross-functional collaborator, capable of engaging and aligning stakeholders across the organization, driving concrete deliverables.

  • Exceptional written and verbal communication skills: you have experience telling stories, creating content, and teaching people how to do something new

  • A track record earning the respect of marketing, sales, product, operations, and design teams.

  • Willingness to roll up your sleeves to build externally-facing assets and internal deliverables.

  • Test, measure, learn mindset. Experience conducting user and market research is a plus.

  • An influencer that can work well with various functional groups and levels in the organization.

What we can offer you

We are committed to giving you the tools you need to do your best work. We will take care of the little things so you can do what you do best without having to worry about all of that other stuff. Here is a taste of what you can expect: 

  • Unlimited PTO

  • A fun, flexible work environment (work from home or on location at one of our regional hubs)

  • Competitive Salary

  • Paid trainings and certifications

  • Advancement opportunities in

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Company

doxy.me

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