Director, Brand & Enterprise Messaging

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

The Director, Global Enterprise Messaging and Brand sets enterprise‑level direction for how the Rockwell Automation brand is defined, expressed, and understood—by customers, partners, employees, and the market. Everything starts with brand and story, and this role ensures both are strategically leveraged to drive growth, reputation, and differentiation.

Operating at significant scale and complexity, this leader works at the intersection of brand strategy, executive communications, and creative excellence. They translate ambiguity into clarity, insight into action, and ideas into measurable results—while continually ideating forward to evolve Rockwell's narrative as the business grows and changes.

This is a hybrid role based in our Milwaukee HQ and will report to the Senior Director.

What You Will Do:

Enterprise Messaging and Brand Narrative Strategy

• Own the creation, evolution, management and activation of core enterprise level and brand narratives, ensuring a consistent, and differentiated Rockwell Automation narrative globally.
• Set strategic direction for brand positioning, brand architecture, naming, and portfolio evolution—including M&A integration.
• Lead the development and evolution of "The Rockwell Story," ensuring it compellingly answers Who we are, Why we matter, and How we win across audiences.
• Establish brand and narrative strategy as a value‑creating business capability, influencing leaders and teams across the organization.
• Frame and solve complex, ambiguous brand, narrative, and communication challenges—often with incomplete information and competing priorities.
• Provide senior‑level counsel on high‑visibility initiatives, enterprise messaging decisions, and reputational moments.
• Translate research, data, and market intelligence into strategic direction and clear choices.
• Balance long‑term brand equity with near‑term business needs to drive confident, aligned decisions.

Executive Content & Thought Leadership

• Partner directly with senior executives to shape compelling, authentic leadership content—including speeches, keynotes, presentations, blogs, and thought leadership platforms.
• Provide executive messaging counsel, presentation coaching, and narrative alignment across the C‑suite.
• Own strategy, agenda, and storytelling for mainstage presentations at Rockwell's most visible global events (e.g., Automation Fair, ROKLive, PartnerNetwork).
• Ensure executive voices are distinct yet interconnected—reinforcing a unified enterprise narrative.
• Oversee the enterprise Case Study program and Sustainability Marketing efforts to drive impact in the marketplace

Creative, Content & Storytelling Excellence (Science + Art)

• Lead the global creative ecosystem, including internal teams and external agencies.
• Translate insight, claims, and research into bold, differentiated ideas that break through competitive noise.
• Guide creative strategy across campaigns, thought leadership programs, content platforms, and experiences.
• Apply strong analytical rigor—brand health, share of voice, content performance, ROI—to continuously refine impact and effectiveness.
• Establish brand guidelines, message maps, personas, and narrative frameworks that scale across regions and teams.

Stakeholder & Network Leadership

• Lead through influence across a complex global stakeholder network spanning marketing, communications, PR, social, digital, regions, legal, and sales.
• Build trusted relationships with senior leaders as a strategic advisor and thought partner.
• Navigate competing perspectives and priorities, aligning stakeholders around clear strategic direction.
• Champion consistent brand and message deployment without stifling local relevance or creativity.

Team Leadership & Capability Building

• Lead and develop a team of storytellers and creative strategists
• Build enterprise