Senior Director, Marketing Operations

Description

About CloudBees

CloudBees enables enterprises to deliver scalable, compliant, and secure software, empowering developers to do their best work.

 

Seamlessly integrating into any hybrid and heterogeneous environment, CloudBees is more than a tool—it's a strategic partner in your cloud transformation journey, ensuring security, compliance, and operational efficiency while enhancing the developer experience across your entire software development lifecycle. It allows developers to bring and execute their code anywhere, providing greater flexibility and freedom through fast, self-serve, and secure workflows.

CloudBees supports organizations at every step of their DevSecOps journey, whether using Jenkins on-premise or transitioning software delivery to the cloud. We’re helping customers build the future, today.

About the Role

CloudBees is seeking a motivated and experienced Senior Director, Marketing Operations to lead the Marketing Operations team.  This role will report directly to our Chief Marketing Officer and will be responsible for managing our marketing tech stack, overseeing and optimizing marketing processes, and driving efficiency across marketing functions in alignment with business objectives. The ideal candidate will have a proven track record in marketing operations, a strong understanding of technology and data/analytics, and a passion for driving results in a fast-paced, dynamic environment. 

What You’ll Do

Strategic Planning:

• Collaborate with the marketing leadership team to align marketing operations with overall business goals.
• Develop and implement a comprehensive marketing operations strategy and process that enhances efficiency and effectiveness.

Marketing Technology Management:

• Oversee the selection, implementation, optimization, and integration of marketing technologies (e.g. CRM systems, marketing automation, analytics tools, AI tools, etc.)  to streamline operations and maximize efficiency.
• Manage relationships with technology vendors and stay abreast of industry trends 

Data Analysis and Reporting:

• Establish metrics, KPIs, and dashboards to measure the effectiveness of marketing campaigns and initiatives.
• Analyze marketing performance data to provide insights and recommendations for optimizing marketing efforts/strategies based on performance metrics.
• Ensure the accuracy and completeness of marketing data, implementing data governance and quality control measures.

Team Leadership and Collaboration:

• Lead, mentor, train and develop a high-performing marketing operations team, fostering a culture of continuous learning and innovation.
• Stay apprised of industry trends (especially AI) and share knowledge as well as, best practices with the team to foster a culture of continuous improvement and knowledge sharing
• Collaborate cross-functionally with sales, product, and other relevant teams to ensure alignment and integration of marketing operations strategies
• Work closely with the IT team to address technical issues and enhance systems integrations.

Budget Management:

• Collaborate with Finance and Marketing leadership to develop and manage marketing operations budget and forecasting, allocate resources effectively, and optimize spending to achieve desired outcomes.
• Monitor spending to ensure optimal allocation of resources and return on investment

Demand Generation Ops:

• Design and refine lead capture, scoring, and nurturing workflows that align with industry best practices and support efficient lead conversion and robust pipeline generation.
• Work very closely with revenue ops to track marketing-sourced pipeline generation and conversion.
• Act as an operations lead for the Demand Generation team.

What the Role Requires

• Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred); or equivalent combination of education and experience.
• 15+ years of experience in Marketing Operations with at least 5 years in a leadership role at a B2B SaaS organization. DevOps experience is a plus.
• Proven track record in marketing operations and driving efficiency/effectiveness
• Strong understanding of the marketing technology landscape (including marketing automation, CRM, analytics, etc), analytics and best practices.
• Hands-on and proven experience in architecting and developing foundational marketing technologies (e.g. 6Sense, Marketo, Salesforce, Gong, etc.)
• Excellent proficiency in data analysis,