Senior Analyst, Paid Digital & ABM B2B Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Analyst, Paid Digital & ABM B2B Marketing

Mastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future. We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike. Our Decency Quotient (DQ) is at the heart of everything we do—driving a culture that values doing well by doing good.

The Services Marketing Digital Team is the creative, data-driven force behind Mastercard Services’ B2B marketing strategy. We push the boundaries of digital marketing, using innovative approaches to connect with customers in new and engaging ways. We focus on delivering high-impact, measurable campaigns that drive business growth across the most effective digital channels.

As we expand, we’re looking for a Senior Analyst, Paid Digital & ABM B2B Marketing to join our Toronto, Canada marketing team and help execute our demand generation campaigns with a focus on Account-Based Marketing (ABM) and Paid Media strategies. If you love digital marketing and paid media, thrive in a fast-paced, collaborative environment, AND are obsessed with performance-driven storytelling, this role is for you.

Role Overview
This role is at the intersection of campaign strategy, execution and measurement. It marries creativity with analytics to elevate awareness of Mastercard Services capabilities and drive demand through engaging digital campaigns. Reporting to the Director of B2B Digital (Demand Generation), you’ll be part of a growing team of media marketers and work closely with cross-functional teams across Services Marketing and the business.

The Role
• Work with the team’s Director and team of Digital Marketing Managers in executing global B2B Digital and Account Based Marketing (ABM) campaigns through a variety of paid media channels; ensuring our products and services resonate with key audiences.
• Act as a digital marketing advisor for Mastercard Services, helping internal stakeholders maximize the impact of their campaigns with the right channels, creative, and measurable KPIs.
• Own and optimize ABM strategies, ensuring targeted, high-impact engagement with key accounts and priority buying centers.
• Develop and execute high-performing digital campaigns, leveraging programmatic advertising including Display, Video and Content Syndication, LinkedIn ads, personalized landing pages, and remarketing strategies.
• Test, learn, and optimize—use A/B testing, audience insights, and data analytics to continuously improve campaign performance and ROI.
• Collaborate with agencies and media vendors, ensuring we’re leveraging the best resources and technologies to drive success.
• Contribute to our Services Digital Marketing Center of Excellence, fostering best practices, creative experimentation, and a library of high-performing content for reuse.
• Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches to the table.

All About You
• Relevant work experience as a digital media marketer with experience building and executing paid digital campaigns across various channels such as Paid Social/LinkedIn, Paid Search/SEM, Display, Content Syndication, Pay Per Lead, etc.
• Ideal candidates will have working knowledge and hands on experience with ABM Platforms such as 6Sense, Demandbase, etc.
• Relevant experience in B2B Marketing, SaaS, and/or Professional Services industries is strongly preferred.
• Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
• You are a natural collaborator who thrives in fast-paced, multi-product environments. You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat.
• You possess solid communication skills with a strong command and appreciation of tone, mechanics, and grammar.
• You understand that content should be purposeful and succinct, even when tackling complex topics.
• You can translate technical concepts into compelling narratives that engage and convert.
• You have a cre