Senior Product Marketing Manager

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Senior Product Marketing Manager to be a part of making this happen.

About the Role

Arctic Wolf seeks a Senior Product Marketing Manager who is passionate about explaining business value and a can-do attitude with infectious energy. The right candidate takes pride in their storytelling skills and thinks deeply and thoughtfully about messaging, positioning, and market research. Never satisfied with the status quo, you push yourself to get better every day. Expect to lead market growth at Arctic Wolf by speaking to customers, product and sales leaders, and by launching the ideal products and promotions that will drive revenue. Cross-functional work is critical for success.

Responsibilities

• Communication Skills: As a natural storyteller, your ability to take a technical concept and translate it into meaningful business value for an executive level and/or cybersecurity audience.

• Messaging and Positioning: You enjoy developing value-based stories that catch a buyer’s attention. You know how to develop solution positioning and corresponding messaging that uniquely differentiates a company versus the competition.

• Market Research and Intelligence: You are an expert on asking the right questions to uncover who buyers are, how they buy, and their buying criteria and then translating your knowledge into helpful content to enable sales and product teams.

• Product Launch: You enjoy leading Go-To-Market product launches for maximum business success especially across Sales, Marketing, and Partners working with Product Management. You can manage launch plans and timelines, communications, training, sales enablement, and deliverables for your solution.

• Sales and Marketing Content Development: Bring your writing and analytics prowess as you deliver compelling content to empower marketing and sales. You’ve created collateral like datasheets, solution briefs, blogs, and presentations before and enjoy enabling sales with talk tracks and internal tools to support the selling process.

• Product Strategy: You leverage your vast marketing experience to develop an actionable vision and execute growth strategies for your product portfolio.

Who You Are

• Proven experience taking products from conception to market launch in a SaaS environment

• Strong grasp of strategic product marketing and product management principles

• Ability to be flexible on a day-to-day basis with task priority and manage parallel deliverables effectively required

• Excellent verbal and written communication skills

• Superior presentation and project management skills

• Demonstrated success marketing to an executive and technical audience

Minimum Qualifications

• Bachelor’s degree in business or marketing, engineering, English, or social sciences

• 5+ years of B2B technology/software/SaaS product marketing experience

• Ability to travel, passport required

Preferred Qualifications

• 3+ years of cybersecurity experience

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners glob