Industry Marketing Manager - Infrastructure

<p><strong>Overview</strong></p> <p>As an Industry Marketing Manager, you will develop, manage, and execute strategic marketing campaigns to increase revenue, develop new markets, block competition, and build community within the infrastructure market. You will partner with a domain-specific subject matter expert to understand the market trends and audience needs; develop messaging and content; and create campaigns with a diversified marketing channel mix in order to build a long-term marketing strategy for a specific market(s) within the infrastructure industries.</p> <p>A “day in the life” can consist of creating a wide range of content; executing events and webinars; market research; monitoring industry and technology trends; reporting campaign performance; working with professional associations; and co-marketing with Esri strategic partners. A successful Industry Marketing Manager builds and maintains a strong relationship with their subject matter expert, other internal marketing divisions (such as Events department, in-house designers, various channel teams, data team), sales leads, Esri customers, Esri’s certified software and solution providers, media and publications, and professional associations.</p> <p><strong>Responsibilities</strong></p> <ul> <li><strong>Campaign Planning &amp; Management:</strong> Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.</li> <li><strong>Content Creation:</strong> Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success. Collaborate with in-house design/creative resources to produce brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and more.</li> <li><strong>Event Management:</strong> Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience; supporting onsite logistics, and establishing forums that help build community. &nbsp;</li> <li><strong>Project Management: </strong>Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously, communicating progress updates regularly to stakeholders and any potential challenges.</li> <li><strong>Analytics and Reporting:</strong> Track campaign performance and engagement at every step through campaign activity reports and analytics.</li> <li><strong>Leverage</strong><strong> Marketing Processes &amp; Technology:</strong> Utilize available technologies and processes to manage activities, segment audience data, run email campaigns, run advertising campaigns, build webpages, and publish customer stories.</li> &l