Director, Digital Partnerships

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

The Director, Digital Partnerships oversees the Partnerships strategy, go-to-market approach and team for all pure-play digital channels including Display, Video, Social, Mobile, Gaming and Search. The Director should be well-versed in all of the above digital channels and able to articulate the role of each channel and how they are able to bring a client’s strategy to life and meet client’s business objectives. By using their extensive digital landscape knowledge, performance of past campaigns, and research, the Director should have the ability to justify investment recommendations.

Responsibilities

• Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team’s day-to-day responsibilities
• Maintain, develop and grow relationships with appropriate client level contacts
• Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI’s
• Oversee investment plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
• Oversee the development of go to market strategy, recommendations and POVs
• Develop the staff through performance management and giving consistent feedback, while helping them work toward their professional goals
• Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
• Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
• Oversee investment plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
• Support and facilitate all Initiative and IPG MB new business, revenue and industry initiatives

 

Required Skills & Experience

• Excellent quantitative skills and ability to interpret analyze data to inform go-to-market strategies
• Strong marketplace relationships with senior salespeople at major media companies
• Creative approach to defining deal terms including pricing models and value based on client objectives
• High level of comfort presenting to clients and internal team members
• Proven track record with client relations and growing existing business
• Solid understanding of marketing/communications process and the role of media partnerships in it

 

Desired Skills & Experience

• Bachelor’s degree in related field or equivalent experience
• 8+ years of experience related to digital
• 4+ years managing mid-large team of staff
• Experience with multiple client and business categories

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.