Associate Director, HCP Marketing – Inhaled Respiratory

Are you ready to make a significant impact on patient lives? AstraZeneca is seeking an Associate Marketing Director for our Inhaled Respiratory division within the Biopharmaceuticals Business Unit. This role offers the opportunity to shape the future of our respiratory therapeutic area and lead the strategic implementation of brand strategy across HCP Personal Promotion. Join us and reimagine the patient journey!

Accountabilities

The Associate Director of HCP Marketing will lead the strategic direction, design, execution and measurement of all HCP Personal Promotion marketing strategies. Your focus will be on opportunity assessments, brand messaging, HCP segmentation, HCP insights, and sales force materials/resources. You will also develop, implement and optimize brand strategies and plans for HCP customers, specifically focused on personal promotion. Serving as the primary link between a large sales force and the brand team, you will be instrumental in driving our mission forward.

Essential Skills/Experience:

• Bachelor's Degree required; preferably in business, marketing or the sciences

• 5+ years of Pharmaceutical or Healthcare experience; preferably in brand marketing, market access, market research/analytics, strategic planning or sales

• 3+ years of US Pharmaceutical Marketing and Promotions experience

• Successful delivery of strategic and operational plans within a therapeutic or business area

• Demonstrated experience in working within cross-functional business units essential

• Strong Clinical skills

• Strong financial skill with the ability to assess and get results

• Strong presentation and negotiation skills

• Ability to successfully lead through ambiguity

• Successful experience leading change transformation

• Demonstrated learning agility

Desirable Skills/Experience:

• Advanced Degree in business, marketing, or the sciences

• Experience in HCP Marketing and/or pharmaceutical sales

• Experience in Insight/Market Research

• Experience related to Respiratory therapeutic area

• Experience across multiple promotional channels (Personal, Non-Personal, Omnichannel, Digital)

• Development of digital customer experiences and/or e-commerce

At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are shaping the future by spotting scientifically-led commercial opportunities and acting now to operationalize and scale them. We are driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. The pioneers of digital and innovative solutions that have never been seen before.

Are you ready to join our journey? Apply now!

Date Posted

17-Jun-2024

Closing Date

01-Jul-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.