Digital Product Director, Advice Experiences Individual Investors | Client Experience

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. 

We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.  

Join us for the opportunity to grow and make a difference in ways that matter to you. 

About This Role 

We are seeking a Digital Product Director to lead the strategy, vision, and delivery of new advice experiences within the Client Experience (CX) organization. This role is central to our strategy of delivering holistic advice solutions for our investors and helping them confidently reach retirement success. 
 

The ideal candidate understands common investor needs best solved by digital and human-guided advice models, and can direct large, multi-functional teams to develop competitively differentiated solutions that integrate financial planning concepts, personalization, and advisor-led or hybrid advice experiences. 
 

We are looking for a dynamic, strategic leader with deep product management expertise and acumen in financial planning topics and related methodologies. Candidates must have a CFP® equivalent designation and/or extensive experience developing advisory experiences.  

Role Summary 

The Digital Product Director for Advice will serve as the strategic leader for a suite of digital products and platforms that support T. Rowe Price’s advice offerings. 

In this role, you will: 

• Define and drive the vision, strategy, and multi-year roadmap for new and existing advice-related digital products and capabilities 
• Lead large-scale, cross-enterprise initiatives that enhance how investors receive advice, understand recommendations, and engage with advisors or advice pathways 
• Lead a team of product owners and analysts, while orchestrating cross-functional partners across Technology, Design, Data, Compliance, and Distribution 
• Leverage deep financial planning expertise and client insight to shape product decisions and support teams in making well-informed decisions 
• Represent the voice of the client in prioritization, design, and strategic business discussions 
• Drive measurable client and business outcomes across engagement, satisfaction, adoption of advice solutions, asset consolidation, retention, and advice revenue  

This role requires strong leadership, commercial judgment, exceptional change management, and a passion for delivering exceptional advisory experiences across direct and matrixed teams. 

Responsibilities 

Product Vision, Strategy & Roadmap:

• Develop and maintain a clear multi-year strategy for digital experiences supporting T. Rowe Price’s current and future advice offers 
• Articulate how advice should come to life digitally—across discovery, needs assessment, delivery, and on-going support and service 
• Integrate financial planning frameworks into intuitive digital pathways 
• Conduct competitive and market analysis across hybrid advice, planning tools, and digital platforms 
• Partner with CX, Advisors, Investments, and Enterprise Leadership to align the strategy with