Director, Global Media Measurement Lead

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

 Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?

You are passionate about all things measurement and want to help shape the world of online advertising.

As a Global Media Measurement Lead, you'll have a strategic focus of helping advertisers and partners scale their use of Circana's measurement and experimentation solutions to drive adoption and increase measurement maturity. You'll possess deep expertise in Circana's measurement suite, leveraging that knowledge to advise clients effectively. You'll be an influencer, shaping how both teammates and clients think about measuring the value of their marketing efforts. By understanding the opportunities and challenges advertisers face in properly valuing ROI, you'll champion a customer-centric lens in our product development strategy. This ensures innovation translates into complete, packaged tools that empower our customers to maximize the value they get from our products. You have a passion for measurement and a drive to translate insights into actionable strategies and commercial value.

Job Responsibilities

• Create and drive execution of plans that ensure Circana’s measurement solutions are adopted and refined to match market and customer needs.
• Accountable for driving revenue growth and commercial impact through the expanded adoption of Circana’s measurement and experimentation solutions.
• Independently manage a portfolio of measurement objectives and associated revenue, ensuring client satisfaction, and growth of assigned commercial targets.
• Ensure Circana measurement offerings demonstrate value of Circana products & create content to support the development of sales collateral/training/insights.
• Understand opportunities and challenges advertisers and partners are facing to properly value return on investment and turn into activation strategies.
• Drive strategic direction for the changing landscape of attribution and measurement. Influence product roadmap and effectively communicate market needs with a focus on driving revenue.
• Present measurement project findings and actionable recommendations to executive client leadership, and owns meetings with key analytics contacts.
• Partner with across the industry to unlock new p