Director, Marketing Operations

Presidio, Where Teamwork and Innovation Shape the Future
At Presidio, we’re at the forefront of a global technology revolution, transforming industries through cutting-edge digital solutions and next-generation AI. We empower businesses—and their customers—to achieve more through innovation, automation, and intelligent insights.

The Role:

The Director, Marketing Operations is a strategic, hands-on leader responsible for owning the end-to-end demand operations ecosystem. This includes marketing automation, Salesforce integration, lead and account lifecycle management, data governance, attribution, analytics, and the supporting demand technology stack. 

This role is foundational to scaling revenue. You will transform fragmented lead and account flows into a scalable, automated, and insight-driven revenue engine—serving as the operational backbone of Marketing and a trusted partner to Sales and RevOps. Success requires deep systems expertise, strong process design, and the ability to create clarity and structure in complex, evolving environments. 

This is a build, manage and optimize role for someone who thrives in ambiguity, designs durable operational frameworks, and drives measurable business outcomes through cross-functional partnership. 

Responsibilities include: 

Marketing Automation, CRM Ownership & Demand Technology 

• Own and optimize the marketing automation platform (Pardot / Marketing Cloud Account Engagement) and its bi-directional integration with Salesforce. 
• Ensure a true 1:1 sync between systems with minimal errors, duplicates, or data drift. 
• Partner with Sales Ops and RevOps to govern lead, contact, account, and campaign data across systems. 
• Identify gaps in the demand technology stack; define requirements, evaluate tools, and lead implementation of net-new demand technologies as needed. 

Data Integrity, Governance & Compliance 

• Establish and enforce data governance standards, including field usage, validation rules, normalization, and documentation. 
• Lead database health initiatives: deduplication, record protection, re-engagement, archival, and regular audits. 
• Ensure GDPR and global compliance requirements are met, including consent management and Do Not Email/Call handling. 
• Own enrichment strategy and tooling (e.g., ZoomInfo, Clearbit, Demandbase), ensuring all inbound leads meet minimum data quality standards. 

Lead & Account Lifecycle, Scoring & Routing 

• Define, document, and operationalize the full lead and account lifecycle from first touch through opportunity conversion. 
• Build and maintain lead, contact, and account-level scoring and grading models (behavioral and demographic), aligned with Sales priorities and ABM tiers. 
• Define and automate MQL, SQL, recycle, and rejection processes with clear SLAs and ownership. 
• Define and operationalize account-based qualification, prioritization, and routing logic in partnership with Sales and RevOps. 
• Implement automated lead and account routing, notifications, and safeguards to ensure fast, consistent follow-up. 
• Eliminate manual lead handling wherever possible using Salesforce Flow and system automation. 

Nurture Strategy & Engagement Programs 

• Design and operationalize scalable nurture frameworks across lifecycle stages, personas, and accounts. 
• Audit, clean up, and rationalize legacy engagement and nurture programs. 
• Enable behavior-based, persona-driven, and account-based engagement and nurture programs. 
• Support multi-threaded engagement across buying committees within target accounts. 
• Partner with Demand Generation, Field Marketing, and Content to ensure programs are measurable, optimized, and continuously improved. 

Attribution, Analytics & Reporting 

• Own Lead Source, Campaign Source, and attribution logic across systems. 
• Ensure attribution data is automated, standardized, locked, and preserved through conversion. 
• Support account-level attribution and reporting, including target account engagement, progression, and pipeline impact. 
• Build dashboards and reporting