Executive Director, Competitive Intelligence

Band

Level 7

 

Job Description Summary

The Insights and Decision Science (IDS) team is dedicated to enabling improved decision making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the VP, Head Human Insights & Analytics, this role is crucial in shaping strategic decisions by providing comprehensive competitive insights.



The ED, Competitive Intelligence plays a pivotal role in transforming complex market data into actionable strategies that enhance Novartis's competitive positioning. By aligning with the broader goals of the Insights and Decision Science (IDS) group, this role supports impactful decision-making and strategic alignment across the organization. Through rigorous analysis and cross-functional collaboration, the Competitive Intelligence Lead ensures that Novartis not only anticipates market trends and competitor actions but also leverages these insights to drive innovation and maintain leadership in the pharmaceutical industry.

 

Job Description

Key Responsibilities:

• Develop and maintain a strategic framework for tracking competitor engagement with healthcare professionals (HCPs) and key opinion leaders (KOLs). Regularly assess and provide strategic insights on HCP perceptions to inform organizational improvements. 

• Lead the evaluation of competitor digital engagement strategies and benchmark Novartis's digital activities. Identify strategic opportunities for enhancement and innovation. 

• Oversee the monitoring of competitor clinical trial activities and relationships with Principal Investigators. Provide strategic insights to influence Novartis's clinical strategies and partnerships. 

• Lead a team to analyze medical professional sentiment and responses to competitor data releases. Use these insights to guide Novartis's presentation strategies and data dissemination. 

• Direct in-depth analyses of competitor pricing strategies and provide strategic recommendations to inform Novartis's pricing decisions and market positioning. 

• Guide the evaluation of competitor promotional strategies and collaborate with cross-functional teams to inform Novartis's tactical approaches and differentiation opportunities. 

• Oversee the analysis of competitor patient and HCP support program designs. Lead the development of recommendations to enhance Novartis's offerings and improve engagement. 

• Identify emerging market trends and competitive threats. Provide strategic recommendations to Novartis leadership to proactively address these challenges. 

• Lead cross-functional collaboration to ensure competitive intelligence insights are integrated into strategic planning and decision-making processes. 

• Support the TA illuminators to develop and implement strategic methods for disseminating competitive intelligence insights across the organization. Ensure that key stakeholders are informed and equipped to make data-driven decisions. 

• Lead scenario planning and forecasting based on competitive intelligence. Provide strategic recommendations to prepare Novartis for various potential outcomes. 

Essential Requirements:

Education (minimum/desirable): 

Bachelor's degree in related field is required; Master of Science and/or MBA strongly preferred 

Novartis seeks an individual with extensive experience in the pharmaceutical or healthcare industry, with a deep understanding of product lifecycle management, and market dynamics. A proven track record in brand performance management, marketing, or a similar role, the person should demonstrate the abilit