Jobs and Careers

Sr. Manager, Marketing

United Statesfull_timeVerifiedPosted 4 Feb 2025

💰 $130,500/yr($105,000/yr – $130,500/yr)

About the role

Funko Overview Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters. But what does Funko do? Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of lenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world. Mondo is a pop culture brand, built for collectors. We work with incredible artists who share our passions to create posters, soundtracks, toys, and more – products that share a rare, unexpectedly vivid, and timeless quality. Originally founded in Austin, TX, our Mondo team now collaborates across the country, with an office in Burbank (and Seattle?). What You’ll Do As a Senior Manager, Marketing, reporting to the General Manager, this role is responsible for leading the creation of all strategic marketing plans for Mondo product launches and brand initiatives. The Senior Manager, Marketing will work closely with cross-functional teams to align on messaging, goals, and objectives, then work with those teams to develop engaging outbound marketing campaigns aligned to those objectives.Equal parts strategist and project manager, the ideal candidate can analyze data and insights to inform the plan, while also understanding human truths that serve as the backbone for meaningful, sticky marketing activations. They see the world through a consumer lens and create programs that resonate with the right audience, at the right time while guiding the channel marketing functions as they build into the holistic strategy. They are tapped into pop culture, fandom and the modern media landscape, always pushing through and pushing forward while bringing others along.The ideal candidate for this role is a natural collaborator and communicator, able to lead through influence and balance priorities of multiple teams. They excel in fostering open and progress-driven dialog, always seeking creative solutions in a complex and dynamic business environment and a multi-layered, multi-regional organization.
What You’ll Do

Lead the Marketing Team in the development of comprehensive marketing plans for product launches and ongoing support of new feature rollouts and seasonal events
Write strategic, insights-driven marketing briefs taking inputs from various functional areas and collaborating on the final draft across stakeholders
Create and collaborate on campaign goals and KPIs that deliver against business, channel and fan growth/engagement goals
Partner deeply with product teams to gain an in-depth understanding of key product features, promotions, and target performance metrics. Communicate this information to marketing teams and serve as a product champion within Marketing for PR, Social Media, Licensing, Online Marketing, and Digital Advertising teams
Establish best practice for marketing campaign planning, change management, Key Performance Indicators (KPI’s) and dashboard reporting
Facilitate cross-channel activation brainstorms and regular planning meetings to deliver omni-channel campaigns that resonate with our target consumer groups
Manage agency partners, as needed, to strategize, concept, plan and/or execute programs or program components
Lead marketing interface with licensing team; producing regular marketing plans and debriefs to license partners, submitting materials for approvals
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