Director of Marketing - Bone Growth Therapies

Why Orthofix?
    

Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.  

Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.

How you'll make a difference?

Under the guidance of the Sr Director of Sales and Marketing - Bone Growth Therapies, and in accordance with corporate directives, the Director, Marketing is responsible for formulating and executing upstream and downstream marketing/business plans for Orthofix Bone Growth Therapies. The role will manage the activities of the upstream/downstream product management group as required. The role will require the management of relationships within a cross functional team environment.

What will your duties and responsibilities be?

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

• Strategy development and execution in conjunction with the Sr Director of Sales and Marketing

• Assist with recruiting, hiring, and management of direct report Product Managers and/or Associate Product Managers.

• Management of product limited market release schedules including all materials.

• Development of good working relationships with cross-functional teams and clinical customers.

• Development and implementation of product training and development programs including associated presentation and product support materials.

• Coordinate clinical design and panel meetings, team meetings, intra-operative surgical evaluations, marketing collateral materials, and product surveillance.

• Product launch, forecasting and inventory management in conjunction with corporate operations.

• Represent the product group and company at relevant national and international clinical congresses.

• Manage new product development marketing activities including; new idea review and recommendations, Needs Assessment development, voice of customer, concept and design development, technique development, project management and market introduction.

• Manage new product line development including; recommendations for line extension and / or line cannibalization / obsolescence planning, forecasting, pricing strategies, literature / video / sales support materials, manufacturing support and customer service/operations support.

• Identify market trends, competitive activities and business opportunities and focus on product lines/ company maximizing and optimizing performance to meet or exceed operating objectives through the effective development and presentation of strategic, market and product development plans.

• Be the voice of the customer to the internal organization by developing relevant user needs and claims that reflect the clinical and business goals.

• Ensure that product lines/group is in a position of clinical and technical leadership and  differentiation relative to the competition through extensive field visits with key surgeons and sales consultants, regular review of the literature, participation at important/relevant society and company- sponsored meetings and conferences and develop strong relationships with key existing and competitive surgeon customers.

• Provide high-quality sales support in terms of new product/market introductions, sales training programs, key surgeon/account field visits, and regular communication, both responsive, as well as proactive.

• Maintain key relationships in order to stay “on the pulse” of new market opportunities.

• Routinely interface with the managers/directors of other product lines offered by the company in order to understand the relationship between the products for which he/she has responsibility and the other products in the company’s portfolio.

• Plan, lead and/or assist in assembling and maintaining relevant advisory boards and focus groups to garner market insights and collect feedback.

• Organize and plan and prototype evaluation labs as needed to support product developmen