Senior Director, Marketing Operations & Insights

We’re UserTesting—the leader in human insight. Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback.

We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process—from ideation to launch. With the world’s strongest participant network, AI-powered analysis, expert services, and seamless integrations, we help companies eliminate guesswork, align stakeholders, and bring customer needs into sharp focus.

Trusted by more than 3,000 organizations worldwide—including 75 of the Fortune 100—UserTesting delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence. Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers.

Let’s build experiences people love—together.

The Team

The Sr. Director of Marketing Operations & Insights plays a mission-critical role in the evolution and success of our marketing organization. Reporting to the CMO, this leader will oversee three interconnected functions—Marketing Operations, Development Operations, and Data & Insights—guiding a team of 6 full-time employees and a flexible bench of contractors.

This leader will partner closely with Marketing, Sales, Revenue Operations, and Finance to deliver scalable systems, trusted data, and strategic insights that inform decision-making and power our transformation from a lead generation-focused model to a modern, Enterprise Account-Based Marketing (ABM) motion.

Job Summary:

The Sr. Director of Marketing Operations & Insights is responsible for building and optimizing the infrastructure that supports strategic marketing planning, precision execution, and actionable measurement. This is both a strategic and operational leadership role—focused on driving change, enabling insights, and ensuring marketing is fully integrated across the global brand-to-revenue lifecycle.

They will partner with the VP of Demand & Customer Marketing to co-lead our go-to-market transformation to ABM, ensuring systems, data, and processes evolve in lockstep with campaign and content strategies.

Duties/Responsibilities:

• Strategic Leadership

  • Develop and implement marketing operations strategies, processes, technology, and budgets aligned to business objectives.

  • Partner with the VP of Demand & Customer Marketing to transform marketing execution and measurement in support of demand generation campaigns and ABM.

  • Partner with the VP of Corporate Marketing and VP of Solution Marketing to ensure that the website and other brand properties are best-in-class in terms of audience engagement, functionality, and compliance.

  • Lead annual and quarterly planning processes, including forecasting and marketing performance modeling.
     

• Process Optimization & Technology Enablement

  • Identify and implement automation, workflows, and systems optimizations to increase marketing efficiency.

  • Oversee and evolve the marketing technology stack (Salesforce, Marketo, 6sense, Drift, Mutiny, Metadata.io, CaliberMind, Tableau, Google Analytics, Asana), ensuring tools are well-integrated and adopted across teams. 

  • Optimize campaign setup, lead management, and data flows to support multi-touch, account-based initiatives.

  • Lead process documentation and improvements in support of campaigns planning, tracking, execution, and optimization.
     

• Data, Analytics & Reporting

  • Own marketing KPIs, dashboards, and reporting processes to measure performance, enable data-driven decisions, and highlight marketing’s impact.

  • Manage a growing Data & Insights team responsible for campaign analytics, funnel reporting, and executive dashboards.

  • Proactively identify performance gaps and improvement opportunities and drive their implementation.

  • Partner with Revenue Operations to ensure data hygiene, consistency in pipeline attribution, forecasting models, and shared data governance.
     

• Cross-Functional Collaboration

  • Act as the primary bridge between marketing and key GTM teams—Sales, Finance, Revenue Operations, and Business Operations—to ensure alignment and joint accountability.