Senior Marketing Analyst

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We are seeking a Senior Marketing Analyst with a strong background in A/B testing, pricing strategies, and marketing performance analytics to join our dynamic team. In this role, you will leverage data-driven insights to optimize marketing campaigns, develop and refine pricing strategies, and drive impactful growth initiatives through marketing channels. The ideal candidate is a strategic thinker with hands-on experience in marketing experimentation, customer acquisition analysis, and campaign performance measurement, combined with the ability to connect the dots between marketing data and actionable business outcomes.

What you'll be doing:

Translate complex marketing data into business-relevant insights, ensuring that data-driven decisions are aligned with marketing objectives and company goals. Analyze marketing campaign performance and customer acquisition metrics to identify opportunities for growth and optimization, delivering clear and concise insights that address the "so what" for marketing stakeholders. Build dashboards and reports to track key marketing metrics including CAC, ROAS, LTV, and conversion rates to communicate results to both technical and non-technical audiences. Collaborate with stakeholders across Marketing, Product, and Finance to support strategic marketing initiatives and develop long-term customer acquisition plans. Stay up-to-date with industry trends and best practices in marketing analytics, digital advertising, and customer acquisition to drive continuous improvement

• Marketing Analytics & Strategy
  • Collaborate with marketing, product, and finance teams to identify customer acquisition opportunities and define key marketing performance metrics.
  • Analyze customer behavior, campaign performance, and market trends to provide actionable insights for marketing strategies and channel optimization.
  • Develop and maintain dashboards to track marketing initiatives, campaign results, and overall customer acquisition performance.

• A/B Testing & Marketing Experimentation
  
  • Design and execute A/B tests and multivariate experiments to evaluate marketing campaigns, ad creative, landing pages, and customer journey optimizations.
  • Monitor and analyze test results across marketing channels, providing clear recommendations based on statistical significance and marketing impact.
  • Champion a culture of experimentation within marketing, ensuring best practices in testing methodologies and campaign analysis.

• Cross-Functional Marketing Collaboration
  • Act as the key analytics partner for marketing and growth teams, providing insights to influence campaign strategy and budget allocation decisions.
  • Present marketing findings and recommendations to stakeholders, including senior leadership, in a clear and compelling manner focused on marketing performance and customer acquisition.
  • Work with marketing technology teams to ensure the availability and accuracy of marketing data needed for campaign analysis and attribution modeling.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify w