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Head of Communications and Public Relations
FirstBankUnited Statesfull_timeVerifiedPosted 11 Dec 2024
About the role
Summary: The Head of Communications and Public Relations will lead and execute the company’s internal and external communication strategy to foster alignment, engagement, and a strong organizational culture. This role will be responsible for developing and implementing communication plans, managing company-wide messaging, and coordinating with senior leadership to ensure clear, consistent communication across all departments and external partners/relationships. This role will play a critical role in keeping employees informed and connected to the company’s vision, goals and initiatives. Essential Duties and Responsibilities:
- Develop and execute comprehensive corporate communication strategies to effectively convey the bank's mission, values and initiatives to both internal teams as well as and external stakeholders as needed.
- Oversee the creation of press releases, corporate announcements, and other communication materials ensuring consistency in messaging and alignment with company objectives; manage responses to media inquiries.
- Define and implement strategies to build and maintain the bank's brand identity, positioning it as a trusted financial institution.
- Collaborate with marketing teams to ensure brand consistency across all marketing and communication channels to elevate brand presence.
- Develop and implement social media strategies to increase brand awareness, engagement, and loyalty across various platforms.
- Monitor social media channels, analyze metrics, and adjust strategies to optimize performance and ensure alignment with company goals.
- Work with design teams to create visually appealing graphics and multimedia content for various communication channels.
- Provide strategic counsel and support to senior management on communication-related matters.
- Collaborate cross-functionally with departments such as marketing, legal, and compliance to ensure alignment and consistency in messaging.
- Cultivate an environment that supports diversity, teamwork, and performance. Provide leadership though communication, performance management, development and recognition of staff.
- Manage the team by hiring, coaching, training and providing direction to team members through feedback to support personal development and ongoing improvement.
- Bachelor’s degree in Communications, Public Relations, Marketing, or related field. Master's degree preferred but not required in lieu of experience.
- Minimum 12+ years of experience in corporate communications, public relations, or related field, preferably within the banking or financial services industry.
- Proven track record of developing and executing successful communication strategies.
- Strong understanding of brand management, media relations, and social media best practices.
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