National Accounts Retail Manager - Nor Cal
O’Neill Vintners and DistillersAbout the role
O’Neill Vintners & Distillers was founded in 2004 with a simple idea from our founder, Jeff O’Neill, that great wines should be enjoyed by all. We believe those wines must be of exceptional quality centered around our core belief that doing the right thing for our employees, consumers, partners, and the planet is key to a sustainable future. As our family-owned business has grown, so has our belief in business as a force for good—we are proud to be an industry leader in sustainability and a Certified B Corporation.
We are one of California's largest wineries, with operations in Larkspur, Sonoma, Paso Robles, and Parlier/Reedley, CA. Our award-winning portfolio of consumer brands includes Line 39, FitVine, Harken Chardonnay, Rabble, Charles Woodson’s Intercept, Robert Hall, Allegro Cellars, Ram’s Gate, Wines of Substance, ViNO, and BrandyLab.
The National Account Retail Manager in Northern California is responsible for driving profitable and sustainable growth in respective customer groups through their personal account responsibilities. They are responsible for managing the strategy, development, and implementation of company initiatives to grow volume, share, and profitability in assigned off-premise accounts. They also own the relationship with the wholesaler National and Regional Account Executive levels within those organizations. They work in partnership with the O’Neill Sales Zones.
ACCOUNT RESPONSIBILITIES:
The National Account Retail Manager in Northern California will be responsible for the management and development of a core group of National Retail Accounts that include regional and national accounts, but may not be limited to the following:
- Raley’s, Save Mart, Costco CA, Safeway Northern California, Wine.Com, Cost Plus, Sprouts
DUTIES & RESPONSIBILITIES:
The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.
- Responsible for developing and executing long and short-term key customer sales and planning (retail strategy, promotional, & KPIs)
- Deliver specific Plan on a Page key initiatives by selling ads, planners, distribution, and programs, as well as growing company revenue, volume, profits, and share by utilizing market data to identify opportunities within the customer.
- Responsible for customer P&L and A&P spending with account and wholesaler.
- Educate customer and distributor partners on O’Neill Vintners & Distillers through monthly business reviews, new item presentations, and ongoing communication.
- Work closely with the O’Neill Sales network to assist, communicate, and execute programs to achieve volume, distribution, and execution goals across the chains.
Wine Knowledge Requirements:
- Passionate about wine and O’Neill Vintners & Distillers.
Required Skills/Competencies:
- Results driven: Execution of the region's key directives and initiatives (KPI).
- Strategic Agility & Planning: 12-18 mo. horizon and partners with key internal and external stakeholders to build effective plans.
- Financial Acumen: Executing the financial objectives of the org, pivoting where appropriate based on market conditions.
- Business Acumen: Expert in the category and marketplace conditions
- Negotiation Skills: Using storytelling complimented by price to sell effectively and overcoming internal bias and customer objections.
- Problem-solving: Quickly assess, triage, and solve complex issues
- Insights & Data Skills: Syndicated, qualitative, and using it for storytelling
- Company and Brand Championship – company-first mentality
- Presentation skills and commanding presence with groups
- Teamwork: Consistent clear communication, alignment, organizational EQ, collaboration
- Proactive: Be professionally persistent inside and out, and do it with pace, urgency, and energy
- Comfort working on a high-performance, fast-paced, and entrepreneurial team.
- Detail-oriented and highly organized with the ability to prioritize multiple tasks.
- Build Trust, Respect, and no drama: We are in it together, focused on outward results
Key Performance Indicators for this role include:
- Revenue, Volume, Profit, and Share Growth
- National Account Retail Score Card goal attainment
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The
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