Senior Director, Brand Marketing

Company OverviewFanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.  As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
Fanatics Collectibles is looking for Senior Director of Brand (Product) Marketing for our growing Marketing & Media team. The Senior Director is responsible for developing and implementing the Product Marketing strategy for mainstream sports (e.g. Baseball, Basketball, Football) for Fanatics Collectibles. This position develops systems & evaluation for executing Product Marketing activities for mainstream sports involving: Product Campaigns, Portfolio Campaigns, and Collector Acquisition. The Senior Director provides support and guidance to the direct team, as well as to the Product development teams members in order to deliver best in class experiences. The deliverables of this position include the following: ·       Mainstream Sports Brand (Product) Marketing Business Planning development·       Consistent and effective guidance to the team in order to activate top performing activities with current and future Collectors.·       Ongoing best practice sharing·       Ongoing cross functional collaboration focused on positive impact for the Collector. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below:

Strategy & Business Guidance

• Adapt strategic priorities for Brand (Product) Marketing activities.
• Grow Collector base through priority activities established for the Marketing Mix
• Create and share Brand (Product) Marketing best practices throughout the organization.

Brand Marketing Activities

• Strategic leadership of Product Marketing priorities for mainstream sports, ensuring delivery vs plan.
• Foster development of and provide guidance to the team in the execution of the activities that positively motivate the Collector.
• Guides the team towards high impact and efficiency on Collector driven programs.

Trade Marketing

• Develop premium, engaging and effective programs for trade implementation within mainstream sports. 

Business Planning & Budgeting

• Accountable for the delivery of yearly Product Marketing business plan.
• Assume responsibility for budget management on Product Marketing initiatives.

Experience Needed

• 10+ years CPG marketing experience            
• Exceptional verbal and written communication skills, including meeting facilitation and presentation.
• Strong planning, prioritization and project management competencies
• Creative mind with an attention to detail but also the ability to see the big picture. 
• Demonstrated leadership to inspire and mobilize teams around a common goal while identifying lean, agile solutions
• Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into action
• Proven ability to manage timelines and lead high-performing teams.

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