Director, Marketing

About Orum

Orum transforms payment technology for businesses, revolutionizing payment speed, certainty, and orchestration through unified API-based solutions. Orum's mission is to make money move by giving enterprises the ability to deliver payments 24/7 with a unique 'Direct to Fed' money movement solution; verify bank accounts instantly with innovative technology, and orchestrate and optimize payment operations with a custom-built portal and ledger.

Founded by Stephany Kirkpatrick and led by expert fintech operators from LearnVest, Square, N26, Klarna, Marqeta, and Stash, Orum has raised over $82M from leading investors, including Accel, Canapi, Bain Capital Ventures, Inspired Capital, Homebrew, Acrew, BoxGroup, Clocktower Ventures, Primary Ventures and American Express Ventures. We provide the technology and expertise required to power a better financial system where everyone has the freedom to build to their potential. 

At Orum, we are a remote-first and people-first company. We believe that working remotely presents a unique opportunity to build a diverse team that opportunistically leverages distance to asynchronously work better.  We have thoughtfully invested in the right tools and practices that will enable individuals to bring their best selves to work while having the flexibility and support to enjoy their personal lives.  We are committed to cultivating an equitable and inclusive work environment where everyone's voice matters. If you’d like to play a part in crystallizing the vision of a world where money is smart, real time, and fully automated, we’d love to hear from you.

All communication related to recruitment activities will originate from an @orum.io email address.  All interviews will be conducted via zoom with video enabled.  We will never ask for sensitive information via email. If you suspect you have received a fraudulent job offer, or scam interview, please reach out to security@orum.io.

The Role

As Director of Marketing, you will play a crucial role in attracting and engaging top-target prospects and expanding Orum’s brand awareness and category position. Leveraging your expertise in account-based marketing, campaign execution, and growth marketing, as well as your substantial understanding of the B2B payments industry, your primary focus will be to work closely with the Sales and Product teams to build a cohesive ABM strategy targeting key enterprise accounts to accelerate opportunities and drive measurable business outcomes. You will oversee a holistic marketing plan that includes: the ABM responsibilities along with Demand Generation, Sales Marketing, Brand Marketing, PR/Communications, Content Strategy, B2B Events, and Product Marketing. This is a critical role, requiring a strategic thinker with hands-on experience executing ABM campaigns, a deep understanding of the sales cycle, and a passion for developing data-driven marketing programs in collaboration with cross-functional peers and agency partners.

The Opportunity

The Director of Marketing role is being filled at an exciting time when our business is experiencing significant growth. You have the opportunity to further optimize our go-to-market motion — all while positioning Orum to meet and exceed enterprise acquisition and brand awareness goals. A key measure of success will be growing revenue by driving growth in key enterprise categories while collaborating with Sales, Customer Success, and Product leadership.

The Team

The Director of Marketing will be a member of the Commercial team, the team responsible for leading and executing the company’s commercial strategy to maximize revenue growth and market share. The department includes the Marketing, Sales, and Customer Success functions. 

Your Impact

Within 1 Month

• ABM Strategy: Lead the creation of Orum’s ABM strategy focusing on high-value accounts and enterprise-level clients. Put in place required resources and ensure alignment between Marketing and Sales, and Product to deliver personalized and impactful experiences – always being sure to leverage our brand positioning.
• Account Targeting & Segmentation: Use data and insights to define, segment, and prioritize high-potential accounts. Collaborate with Sales and Product to identify target accounts, and personas to ensure a laser-focused, highly relevant approach.
• Marketing Resources: Begin to direct agency partners and external resources already in place for Demand Generation, Sales Marketing, PR/Communications, Content Strategy, B2B Events, and Product Marketing.

Within 3 Months:

• Campaign Launch and Execution: Lea