Social Media Coordinator

Guild Mortgage Company, closing loans and opening doors since 1960. As a mortgage banking firm we are dedicated to serving the home owner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.

Position Summary

The Social Media Coordinator is responsible, under limited direction, for day-to-day management and execution of Guild Mortgage Co.’s social media strategy and operations. This role will be responsible for content creation, including copy, graphics and videos optimized for engagement on social media platforms. The Social Media Coordinator will manage existing communities and drive engagement with key audiences. This role will own the company social media channels from an operational perspective ensuring proper configuration and performance goals are met. This role works closely with the Field Marketing Support and Marketing Content teams, Sales Training & Development team, Compliance Department, and many other business units to drive growth.

Essential Functions

• Oversee and optimize the company social media channels through a social media management platform and natively within platforms. 
• Monitor, moderate and respond to comments and messages from the social media audiences, building trust and loyalty with potential and existing customers and partners.
• Analyze and report on the performance and impact of social media campaigns and activities, using data and insights to optimize strategies and tactics.
• Research and identify social media trends, best practices and emerging platforms, staying ahead of the curve and adapting to the changing landscape.
• Collaborate with internal teams such as marketing, sales, compliance, training, and others to ensure alignment, regulatory compliance, and consistency of social media messages and initiatives across the organization.
• Continually add efficiency and organization to the logistics and management of social media properties managed by the department.
• Manage the company's internal social media channels. Perform other duties as assigned.
• Identifies appropriate social media channels, designs social media campaigns, tracks performance, and implements necessary changes.
• Communicates with management about social media activities.
• Acts as primary contact with outside social media agencies and partners.
• Perform other duties as assigned.

Qualifications

• Bachelor's Degree directly related to the position or equivalent, such as degree in marketing, communication, journalism or related field, or equivalent work experience.
• Equivalent work experience in the industry in similar positions may be substituted for educational requirements.
• Proficient in using social media management tools such as Hootsuite, Sprout Social, Buffer or similar.
• Proficient in using photo and video editing applications such as CapCut, Canva, Adobe Creative Suite or similar.
• Creative and strategic thinker with excellent writing, photo-video editing and visual skills.
• Ability to work independently and under limited direction, as well as collaboratively with cross functional teams.
• Knowledge of social media analytics and metrics, as well as SEO and web optimization techniques.
• Experience managing paid social media campaigns and managing an advertising budget strongly preferred.
• Passionate about social media and staying updated on the latest trends and developments.
• Manage multiple video channels and platforms, including but not limited to social media, websites, live events, and educational formats.
• Excellent communication, leadership, and project management skills.
• Able to work under pressure and meet deadlines in a fast-paced environment.
• Excellent verbal and written communication skills required.
• Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required.
• Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required.
• Commitment to company values.
• Customer Service - Proactive attention to each person
• Integrity - Do and say what's right
• Respect - Treat others with dignity
• Collaboration - Listen and work together
• Learning - Seek knowledge and strive for improvement
• Excellence – Deliver the unexpected

Supervision

• Job Scope: Responsible for understanding the department/functional area objectives and goals and how own job contributes to achievement of these goals; may contribute i