Senior Manager, Organic Social

<p>HelloFresh is seeking a Senior Manager, Social Media &amp; Content, to lead the Organic Social team, establishing best-in-class social and content strategies, piloting and creating exciting new content concepts on existing and emerging platforms, and overseeing community management for HelloFresh’s growing brand portfolio. The Organic Social team serves content to an audience of over 5MM consumers on owned social channels alone.</p> <p>This position will work within the Brand Marketing organization to maintain industry-leading levels of brand awareness, brand affinity, reputation, and retention.&nbsp;</p> <h4>You will...</h4> <ul> <li>Own organic strategy and business outcomes for HelloFresh, Green Chef, EveryPlate, and Factor_ brands.</li> <li>Use data and constant experimentation to optimize and report on performance across all platforms.</li> <li>Lead creative execution for major brand campaigns, partnering with internal and external partners to deliver innovative and disruptive social-first content.</li> <li>Partner with Brand and Growth Marketing teams to ideate and deliver on social aspects of campaign briefs.</li> </ul> <p><strong>You are...</strong></p> <ul> <li><strong>Innovative - </strong>You know what best-in-class social looks like for brands, and you’re eager to bring your learnings and ideas to HelloFresh</li> <li><strong>Up on the latest trends - </strong>You know what’s trending, and how to create content around trends that’s relevant and stands out in a crowded social media landscape.</li> <li><strong>Data-driven - </strong>Always prepared to defend or bolster your work with relevant data</li> <li><strong>Articulate - </strong>Your writing and presentation skills are on point, and you’re comfortable interfacing with senior leadership</li> <li><strong>Collaborative -</strong> You enjoy working cross-functionally</li> <li><strong>Self-motivated -</strong> with support from your manager, you largely find your own path to achieve aggressive KPIs</li> <li><strong>Detail oriented -</strong> There are potentially millions of eyes on your work each day, so it must be pitch perfect</li> </ul> <h4>At a minimum, you have...</h4> <ul> <li>5-7+ years of social media experience, preferably at a large D2C brand or agency working directly on a large D2C brand.</li> <li>Proven experience developing innovative social media strategy (content and campaigns) at previous brands.</li> <li>Experience managing influencer campaigns, or working with influencers directly.</li> <li>Expertise with a wide range of social platforms, including Instagram, TikTok, Facebook, YouTube, Pinterest, and T