Marketing Manager - Japanese bilingual

About Pasona N A, Inc.

Based on our philosophy at the Pasona Group of solving the problems that society faces, our mission at Pasona N A is to support customers and job seekers to succeed in the U.S. At Pasona N A, we are transforming ourselves from a traditional recruiting agency to a comprehensive HR and administrative business partner, offering diversified services and digital products to our clients. Marketing plays a pivotal role in this transformation, reaching broader audiences, nurturing relationships, and driving successful engagements. Under the new management of our Marketing and Business Development department, we are challenging conventional marketing norms to become customer-centric, data-driven and highly impactful.

We are seeking a dynamic Marketing Manager with exceptional skills in developing and executing marketing and PR strategies, as well as effective team management, to strengthen customer acquisition (B2B) and talent acquisition (B2C). The successful candidate will enhance the Pasona N A brand, develop and execute innovative marketing strategy, optimize our marketing funnel management, and deliver effective communications both internally and externally. This position requires close collaboration with other departments, including Business Development, Talent Acquisition, Operations, IT, R&D and Corporate Planning, to fully understand our culture, services, and communication goals. If you are an analytical strategist, creative innovator, highly motivated self-starter and team-oriented collaborator, this is a fantastic opportunity for you.

Job Description

Initiative Management

·       Design and implement B2B and B2C marketing strategies and campaigns aimed at achieving KPIs

·       Manage marketing budgets, project timelines, and resources

·       Conduct market research and understand industry trends

·       Plan and create content and campaign ideas based on information gathered internally and externally

·       Design effective exposure strategies and execute them in collaboration with marketing specialists through websites, webinars, email marketing, SEO/SEM, social media, and events

·       Measure campaign results and improve strategies based on data collection and analysis

·       Improve operational efficiency by optimizing marketing tools such as MCAE and Salesforce

·       Redesign and enhance the corporate website to improve SEO, data measurement, UI/UX, and internal operations

·       Plan and execute comprehensive PR campaigns to improve awareness and reputation of the Pasona N.A. brand

Team Management

·       Lead, mentor, and develop the HR team, fostering a collaborative and supportive work environment.

·       Delegate responsibilities effectively, ensuring the team's productivity and efficiency.

·       Conduct performance evaluations and provide constructive feedback to team members.

·       Identify training and development needs within the team and facilitate relevant learning opportunities.

·       Increase and improve effectiveness of team and impacting organizational success.

Required Knowledge, Experience, and Skills

·       Minimum of 5 years of professional experience in marketing and PR fields

·       At least 2 years of managerial experience, including member evaluation and appraisal

·       Proven track record of planning and executing marketing strategies and individual initiatives to achieve quantitative goals

·       Experience of managing online ads, improving websites using Google Analytics metrics, SEO enhancement, email marketing, webinar direction, and content design

·       Expertise in