Director of Graduate Admissions and Marketing

Chief Admissions, Recruitment, and Marketing Officer for High Point University’s Norcross Graduate School.

QUALIFICATIONS:

Education

• Bachelor’s degree required; Master’s degree preferred

Experience and Training

• Minimum 6 years’ experience in Enrollment Management; preferably with Graduate and Professional Programs
• Minimum 4 years’ experience managing, leading, and developing professional staff
• Demonstrated experience in building and motivating a service-oriented recruitment organization.
• Experience working with a CRM (Slate is preferred).

Knowledge, Skills, Ability:

• Results Oriented – Track record of meeting or exceeding clearly defined goals with superior data informed performance metrics. Excellent negotiation skills. Demonstrated expertise in strategic idea implementation with an entrepreneurial spirit while effectively managing $1.5million budget.
• Leadership and Vision – Strong track record of leadership and professional development of a team along with a clear ability to work collaboratively with faculty, staff and students.  Create, articulate and implement a shared vision of graduate recruitment and admission efforts.
• Management Skills -- A record of progressively responsible management experience, including personnel management and budgeting; the ability to lead and motivate a recruitment team to achieve shared success. Ability to maintain confidentiality of information.
• Interpersonal – Demonstrated ability to develop professional connections with prospective students, team members, partners, local businesses, faculty and program leadership. Brings a collaborative, service oriented, problem-solving approach to working with others.
• Institutional Leadership -- Ability to work effectively with department and university leaders in defining and supporting HPU’s mission, priorities and policies. Ability to balance complex processes and systems simultaneously.
• Communication & Marketing – Effective and influential written and verbal communication skills.  Comfortable speaking with prospective students, parents, advisors, faculty, staff, alumni, individually or in group settings. Experience with email, text, and digital marketing strategies using an industry leading CRM along with familiarity with SEO and SEM. General proficiency in Microsoft Office suite, Slate or comparable CRM, and other relevant modern technology
• Travel – Ability to set and manage travel strategy for team. Frequent travel as needed to recruit at graduate fairs, events, clubs, businesses and meetings with prospective students and advisors as appropriate for program recruitment. Ability to drive and fly regularly. Make travel arrangements and schedule within the travel budget.

ESSENTIAL FUNCTIONS:  

• Develops and leads the marketing, promotion and recruitment planning process.  Set annual marketing and communications strategies with a multi-channel approach.
• Manages and implements recruitment and admissions processes for all graduate and professional school programs.
• Meets or exceeds graduate admissions goals and enrollment targets.
• Administers University approved admissions policies and procedures.
• Represents High Point University at graduate admissions events including university events, graduate fairs, interview days, club visits, etc.
• Guides the recruitment team members in developing annual comprehensive plans and recruitment strategies based on research (historical statistics and future predictions), market trends, university development and demographic information provided by the office and/or third-party vendors. These plans should target traditional student channels as well as external audiences, including businesses and undergraduate advisors, including identification of targets, recruitment communication, effective presentations and reporting.
• Leads the recruitment and marketing teams in the development and execution of strategic recruitment communication and plans for each program. This includes setting clear expectations, scheduling, training, assigning work and ensuring completion of assigned responsibilities to meet or exceed recruitment and enrollment goals; makes recommendations for hiring and firing
• Conducts on-going strategic analysis of market trends, competitors, and key factors shaping graduate program markets and their inquiry and applicant pools.
• Strengthens connections to undergraduate academic departments and advising offices at HPU and other universities to identify prospective students for graduate programs.
• Utilizes effective strategies and analytics to attract outstanding students to HPU graduate and professional programs.
• Develops sand provides enrollmen