Senior Executive, Demand Generation

Great to Meet You! We are Ascenda

Ascenda provides end-to-end rewards infrastructure to help financial services and fintech companies launch premium rewards programs that accelerate their growth, differentiate their products and incentivize positive customer behaviors.

We power rewards programs for the world’s largest banks and card issuers like American Express, Capital One, Brex, HSBC, Virgin Money (Australia), SMBC (Japan), ICBC (China), Bradesco (Brazil), ANZ (Australia), HDFC (India) and many others worldwide.

We’re a profitable and rapidly scaling global fintech company looking for exceptional people to join our US based team to help capture the overwhelming demand from prospects across financial services verticals urgently looking to launch our rewards solution to differentiate their product, acquire premium customers and achieve cost effective / reliable growth.

We’re a team of 250 across 20 cities globally and dual headquarters in Singapore and Seattle. This is a special opportunity to be amongst our early marketing team members to help us build our marketing and sales engine to accelerate towards hypergrowth.

Join us as a Senior Executive, Demand Generation (Seattle, San Francisco, New York, Toronto)

Ascenda is looking for a demand generation specialist responsible for developing, executing, and measuring demand programs across the customer lifecycle. The ideal candidate will have hands-on experience with a diverse array of marketing channels and tactics. We are looking for a collaborative self-starter who’s experienced in all phases of campaign development from ideation to optimization. Someone who is comfortable working with various internal and external stakeholders, such as vendors, customers, and sales – someone who can jump in as needed to execute online (social, search, email, PR, etc.) and offline (conference sponsorships, event planning, exhibiting, etc.) marketing initiatives.

Key responsibilities

• Create compelling marketing programs that attract, engage, educate and nurture prospects through every step of their customer journey.

• Manage our marketing efforts at conferences and events around the world including our marketing efforts, sponsorships, booth design, sales enablement, lead generation and sales lead nurture/followups

• Work with brand, product marketing, content, and creative colleagues to ensure your deliverables align with our brand, themes, and messaging architecture.

• Manage multiple, integrated campaigns per quarter and ensure the marketing calendar is always current.

• Continually measure campaign performance staying focused on managing within budget. Continually optimizing ROI and utilizing our program spend in creative and impactful ways.

• Focus on metrics that matter, opportunities created and pipeline generated, meet or exceed baseline monthly, quarterly, and annual marketing goals.

• Learn our product, industry, ICP and core personas. Apply that knowledge to build exceptional campaigns.

Requirements

What you bring to the table

You are a self-starter, curious and data driven marketer with prior marketing experience at a B2B company preferably in the fintech space.

What we are looking for:

• 3+ years of related marketing experience within a high growth environment.

• Prior experience creatively positioning and marketing B2B enterprise or SaaS products

• Results-oriented and data-driven with demonstrated experience defining integrated go-to-market roadmaps across all marketing channels

• Experience running campaigns across multiple organic and paid channels including SEM, display, email, social, and web

• Demonstrable knowledge of the latest demand generation approaches, tools, and platforms

• Adaptable to new and fast-changing environments with a proven ability to succeed through ambiguity and stretch your potential

• Experience with event management, sponsorships, LinkedIn/X content generation

What matters at Ascenda:

We are passionate, we keep things simple, we focus on results, we wo