Director of Marketing Technology - Digital Learning at UT - UTK

Plays a critical role within the Digital Learning Solutions Engineering team by serving as the technical leader of marketing technology. Oversees the integration and deployment of marketing technology  solutions, ensuring they align with Digital Learning’s (DL) business objectives and drive innovation. This role collaborates with the marketing team to lead and drive the alignment of advanced technology solutions in support of marketing strategies, ensuring scalable, seamless integrations of technology solutions. Understands higher education’s complex technical systems and requirements.

Technology Strategy and Data Architecture

• Provide technical leadership for the architecture of the DL’s marketing technology stack.
• Oversee the design, deployment, and optimization of the MarTech stack, encompassing CRM, CDPs, CMS, marketing automation, analytics platforms, and personalization engines.
• Lead efforts to implement cutting edge technologies, predictive analytics, and machine learning to support marketing initiatives
• Collaborate closely with the DL Marketing team to ensure integration components are defined and operating efficiently.
• Design and maintain a secure, scalable data infrastructure to support real-time analytics and actionable insights.

Integration and Optimization

• Lead and direct process automation across campaign management, lead generation, and custom segmentation. 
• Serve as a member of the DL’s Technology leadership team.
• Oversee A/B testing, personalization, and optimization efforts to enhance user experience and engagement.
• Design and implement a seamless integration between marketing tools, university systems, and customer data warehouses.
• Utilize effective project planning techniques to break down projects into tasks and ensure deadlines are met.

Technical Leadership & Mentorship

• Lead and mentor a team of MarTech professionals, fostering a culture of innovation, collaboration, and professional growth that meets the demands of DL’s initiatives. 
• Collaborate with the IT and Marketing teams to ensure smooth project execution and technology adoption.
• Champion the strategic partnership with Marketing leadership to directly align with and enhance Marketing objectives.

Required Qualifications

• Education: Bachelor’s degree in related job field
• Experience: Five or more years of experience in marketing technology or related technical field with at least 3 years in a leadership role

Preferred Qualifications

Education: 

• Education: Master's Degree 
• Experience: Progressively responsible experience leading marketing technology or similar work in higher education and experience with Agile or similar project management methodologies 

Work Location 

• Knoxville, TN. This position does have the potential for a hybrid working capacity.

Compensation and Benefits 

• UT market range: MR 16
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

 

Application Instructions 

• For full consideration, applicants must attach a letter of interest, resume, and the name, address, email, and phone number of three professional references, in addition to completing the applicant file to the Human Resources online application system, Taleo. This position does have the potential for a hybrid working capacity.
• Screening of applicants will begin immediately and continue until the position has been filled. DL_UT

About The College/Department/Division 

Digital Learning at UT, is a unit charged with advancing UT’s commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving.  Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.

The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than