Head of Growth Marketing

The Transformational Opportunity

Join the fastest-growing wellness brand in America as we revolutionize how millions discover and experience hyper wellness! This high-impact role reports to the CMO and leads the digital transformation of customer acquisition across our 200+ franchise locations in 40+ states. You'll command a team of 5 marketing professionals while architecting cutting-edge digital marketing funnels that drive measurable growth in the booming $4.5 trillion wellness industry. This is your opportunity to shape the future of wellness marketing, combining sophisticated paid media strategies, lifecycle marketing, and AI-powered CRM operations to create unprecedented customer experiences. Transform online engagement into in-store conversions while building the marketing infrastructure that will fuel our expansion to 350+ locations nationwide.

Location: Austin, TX (Hybrid: 3 days in office/2 days remote)
Reports To: Chief Marketing Officer (CMO)
Salary: $170-$180K annually + 20% annual bonus

Duties and Responsibilities

• Oversee a team of 5 marketing professionals and improve operational efficiency and effectiveness across all digital marketing initiatives
• Architect and manage brand fund allocation and spend optimization based on ROI performance across franchise network
• Lead comprehensive paid marketing strategies across Meta, Google, and other digital platforms for multi-unit franchise operations
• Manage external agencies and oversee digital performance of individual studios while coaching franchise owners on marketing best practices
• Partner with internal creative team to ensure strategic alignment between asset development and media plan execution requirements
• Analyze campaign performance data and hold agencies accountable for maintaining industry-leading performance standards and best practices
• Develop and oversee lifecycle marketing strategy for email, SMS, and push notifications, including advanced segmentation, retention, reactivation, and personalization campaigns
• Research, evaluate, and implement AI tools for lead management, marketing automation, and performance optimization
• Collaborate with data team on comprehensive reporting frameworks for agency and franchisee performance tracking
• Drive digital transformation initiatives that enhance customer acquisition and conversion across the franchise network

Requirements

Minimum Qualifications

• Bachelor's degree in marketing, business administration, or related field required
• Minimum of 10 years of progressive experience in digital marketing on either media agency or client side, with 5+ years managing marketing teams
• Extensive expertise in all paid marketing platforms including Meta, Google Ads, and other digital advertising channels with proven multi-unit marketing experience
• Strong analytical skills with deep understanding of media spend tracking, promotional performance modeling, KPIs, ROAS, and LTV optimization
• Comprehensive expertise evaluating media plans relative to marketing objectives, including in-depth understanding of paid search and digital display advertising platforms
• Proven ability to define, segment, and target audiences online with measurable conversion results
• Proficient understanding of advertising technology and integration of digital and offline channels within comprehensive media strategies
• Demonstrated experience in conversion rate optimization (CRO) and tools to manage multiple A/B testing initiatives
• Experience using CRM platforms with AI capabilities to automate lead and client management processes
• Comfortable operating independently and making strategic decisions in fast-paced, high-growth environment
• Exceptional ability to work across organizations and influence stakeholders with confidence and emotional intelligence
• Strong communication and partnership skills with ability to collaborate through complex problems across departments and with external partners
• Experience managing marketing agencies within franchise systems in wellness, healthcare, or highly regulated industries preferred

Additional Preferred Qualifications

• Advanced experience in email marketing platforms and automation strategies
• Expertise in CRM optimization and customer relationship management best practices
• Knowledge of AI tools and their application in marketing optimization and lead management
• Experience with franchise marketing models and brand-franchisee relationship management

The Ideal Candidate

Marketing Executive: 10+ years scaling digital marketing across multi-location businesses (franchises, chains) with experience managing both corporate and individual unit needs