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Sr. Marketing Manager - B2C/B2B Campaigns

WorldLink US
Ridgefield Park, United Statesfull_timeVerifiedPosted 27 Sept 2024

About the role

TITLE: Sr. Marketing Manager - B2C/B2B Campaigns

POSITION TYPE: Full Time (W2)

LOCATION: Ridgefield Park, NJ



ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com .

WHO we’re looking for:

We are looking for a Sr. Marketing Manager - B2C/B2B Campaigns to join our team.
Role and Responsibilities:
  • Oversee strategy and execution to maximize results across all paid marketing channels.
  • Successfully drive B2C and B2B campaign objectives with marketing strategy and execution.
  • Leading marketing campaigns (both HQ-led and Internal-led campaigns).
  • Partner across internal teams and with partners on a global platform at HQ.
Required Experience and Education:
  • 12-15 years directly managing digital performance channels, focused on Programmatic Display, Paid Social, Paid Search, and Retail media (especially Amazon DSP and SPA).
  • Bachelor's degree required - MBA preferred.
  • Working knowledge of Affiliate and PLA helpful.
  • Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization; previous experience on the agency side or managing various media agencies is a must-have.
  • High understanding of various audiences and data sources

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Company

WorldLink US

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