Sr. Product Analyst

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

 

About The Role

Niche is seeking a highly skilled Telemetry and Google Analytics focused Product Analyst to join our Data organization. This role focuses on owning and managing our current telemetry stack built on Google Analytics and Google Tag Manager, while developing a comprehensive telemetry strategy for our platform's business performance. The ideal candidate will have deep expertise in our GA/GTM implementation while maintaining an industry-wide perspective on telemetry technologies including Snowplow, RudderStack, PostHog, and other modern analytics platforms.

This role will drive strategic decision-making for our platform's telemetry architecture, including platform event tracking and data collection methodologies. A significant portion of this position will be dedicated to hands-on analysis, supporting product and web analysis for product & marketing teams with deep-dive investigations, performance reporting, and actionable insights into SEO, user behavior, and product usage patterns.

The ideal candidate will excel in both technical implementation and analytical thinking, with strong expertise in data analysis, statistical methods, and business intelligence alongside technical skills (GA4, Tableau, dbt, SQL, and Google Tag Manager). They should have a passion for data-driven insights, strong analytical problem-solving abilities, and the capability to translate complex data findings into strategic recommendations while leading the implementation and evolution of our organizational telemetry strategy across all tracking technologies and platforms.

 

What You Will Do

• Design and maintain dashboards that track Product & User Experience KPIs, including user flows, engagement metrics, and conversion rates
• Partner with product teams to provide insights into the effectiveness of product development strategies and recommend data-driven improvements
• Monitor website performance and user behavior leveraging Google Analytics and other tracking tools
• Conduct deep-dive analysis to understand user behavior, identify key user segments, and measure the impact of product changes on user experience and performance
• Support the design and measurement of A/B experiments helping establish best practices and align testing to desired business outcomes
• Collaborate with cross-functional teams to drive data-informed decisions that enhance the user experience and product performance
• Manage event tagging and telemetry processes, strategies, and implementations in Google Tag Manager to enable user tracking across the platform
• Conduct regular audits of event tracking infrastructure and proactively address data quality and integrity issues.

 

During the 1st Month:

• Complete a comprehensive onboarding program, meeting with key stakeholders across Product, Analytics & Reporting, Data, and Marketing to understand company and data team OKRs, roadmaps, and workflows
• Dive deep into our data tech stack (GA4, GTM, dbt, Tableau, SQL, Rudderstack), completing specific GA4 tagging training to understand our current telemetry strategy and data architecture
• Collaborate with the Analytics & Reporting team to learn about our analytical processes, data products, and how we query data from our databases
• Begin monitoring website performance and user behavior by reviewing existing dashboards and reports, gaining initial insights into our users and core product KPIs.

Within 3 Months:

• Begin taking ownership of GA4 reporting and analysis across product teams, acting as a key analytics partner
• Manage and implement new event tagging requests in Google Tag Manager, ensuring our user tracking capabilities evolve with the product
• Collaborate with the product team to understand the current SEO strategy, roadmap, and how web analytics supports their initiatives
• Begin to analyze the results of product launches and A/B tests, translating complex data into actionable insights for product managers.

Within 6 Months: