Global Head of Content Marketing and Creative

The Global Head of Content Marketing and Creative will oversee the content strategy and develop creative solutions to support marketing efforts that boost brand awareness, increase market share and drive qualified leads for sales.

As the leader of content and creative, you will work closely across business units and internal thought-leaders to establish industry leadership, shape our brand’s voice and design, enhance our online presence and captivate our target audience.

This collaborative leader possesses outstanding content creation and strategy skills, understands how to motivate a team to produce exceptional work and is a champion for world-class design. This person will be responsible for activating against leadership key focus areas, using their experience to align campaign strategies and sales enablement tactics to meet our wider commercial goals.

We are looking for a strategically-minded leader who will set the bar high and help us evolve our brand and creative spirit. The right candidate can plan a longer-term content strategy but react nimbly as new opportunities arise. A person who can balance between pushing great content and creative while leveraging data to drive decisions. This is a hands-on content and creative development role that needs strong leadership skills, a passion for content and design and the ability to inspire great creative to grow and engage our community.

Key responsibilities

• Develop, execute, measure and optimize a global top of the funnel content strategy that is built to deliver business results
• Lead of team of content marketers, campaign executives, designers and multimedia producers to amplify their talent to create incredible work
• Develop strong relationships with key thought leaders, industry analysts and sales enablement executives to build content and creative that connects with our target audience

• Own and manage the global content marketing calendar to align with business objectives
• Build a strong campaign strategy and mentor your team on best practices and testing/optimisation techniques to improve performance of programs and tactics
• Orchestrate all content activation initiatives, partnering with Product, Events, Digital, Research and Sales teams to deliver content
• Create a culture of positivity and learning, developing and growing the team members capabilities and careers
• Develop rollout plans for key content pieces to increase internal awareness and external promotion

• Partner with Head of Digital to optimise online and social strategy in support of content plans
• Ensure consistency in the EMI voice and be the ambassador of this voice to the broader business
• Understand priorities from the leadership team to help promote focus areas of expertise, capabilities, value to customers and more
• Report on the success of campaigns to measure against global marketing goals
• Partner with the Head of Events to advise on regional content marketing strategies

• Establish performance goals using a data-based approach to content optimisation and planning
• Recommend, gain alignment to and effectively manage the annual budget
• Be the ultimate point person for all video, design and photography vendor relationships

Requirements

• At least 8 years of experience in content, brand marketing or communications with proven results
• Proven ability to lead a team and develop a content marketing plan within a B2B landscape
• Bachelor’s degree or higher-level degree
• Experience working cross-functionally with product, digital, media and event marketing teams

• Highly adaptable and always looking for opportunities to engage with our audience to balance both evergreen content and timely content
• Excellent project management skills with experience managing stakeholders across departments and success in aligning strategies
• Ability to map content to the buyer’s journey
• Deep knowledge of SEO strategies and tactics
• Experience with marketing tools like Marketo, Google Analytics, Salesforce, Moz, etc.
• Flexible work hours given our headquarters are in London with offices across the world

Benefits

Why work for Euromonitor?

Our values

We act with integrity

We are curious about the world

We are stronger together

We seek to empower

We find strength in diversity

International: not only do we have a very multinational workforce in each office but we are all dealing with our 15 offices worldwide on a daily basis. With 15 offices globally there are regul