Director, Global Streaming Strategy
Crunchyroll Inc.About the role
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
We're looking for a Director of Global Streaming Strategy to lead the long-term strategy and ongoing management of Crunchyroll's Streaming line of business (LOB). Reporting to the VP of Global SVOD Strategy, you will be at the epicenter of informing all critical decisions to support the growth and health of Crunchyroll's Streaming line of business.
You will lead the development of long-term plans and serve as the main source of recommendations for important commercial decisions like pricing changes and territory-specific routes to market. You'll work closely with leaders across Finance, Marketing, Product, and Business Development to ensure streaming priorities fit with Crunchyroll's overall vision and strategy.
Core Areas of Responsibility
- Strategic Planning
- You will lead the process to create a 5-year strategic plan, setting priority initiatives and milestones to reach our goals for the Streaming LOB
- You will set near- and long-term stretch targets for KPIs across subscriber life stages and evaluate performance
- You will monitor market and competitor trends to uncover insights and new opportunities for the Streaming business
- You will support quarterly Streaming Roundtables that review global streaming ecosystem trends, Crunchyroll's Streaming performance, and key priorities
- You will contribute to ad-hoc projects and initiatives to support the Senior Management Team (SMT)
- Commercial and Regional Strategy
- You will support the development and ongoing maintenance of strategic guidelines for key commercial levers such as pricing, packaging, promotions, and distribution
- You will lead evaluations of Crunchyroll Streaming's performance by region and collaborate with global and regional teams to identify risks and opportunities
- You will conduct strategic reviews of priority territories to ensure investment decisions align with company-wide strategic and financial goals
We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.
About You
We get excited about candidates, like you, because...
- You have 12+ years of experience in strategy consulting or corporate strategy, ideally in media or technology
- You have 3+ years of experience managing a subscription-based business, preferably in SVOD or a similar model
- You have a strong track record of building and supporting high-performing teams
- You have an advanced degree (e.g., MBA or equivalent) with a focus on strategy, operations, or leadership— equivalent experience will also be considered.
- You have strong analytical, communication, and relationship-building skills, and you're have experience influencing teams and stakeholders without formal authority
- You are comfortable working with senior leaders, including C-level executives
About the Team
The Global Streaming Strategy team at Crunchyroll is part of the Strategy & Planning group within the COO organization. Our team helps shape our strategic direction as we enter the next phase of transformational growth.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progrApply for this role
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