Sr. Manager, Product Marketing

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As a Sr. Manager, Product Marketing at Docusign, you'll be at the forefront of driving adoption, cross-sell, and upsell initiatives for our IAM Platform. Your GTM expertise will shine as you collaborate with Sales, Marketing, and Product teams to enhance segmentation, map out the customer journey, and optimize the full-funnel experience.

 

You will be responsible for managing a talented team of product marketers who will craft compelling product messaging and positioning, equip our field teams with vital content and tools, and build a strong pipeline for our portfolio. As a trusted advisor, you'll provide our Sales team with the insights and resources needed to close more deals. If you're a customer-focused marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact on our growth trajectory.

 

This role is a people manager role reporting to the Director, Product Marketing.

 

Responsibility

• Manage a team of talented product marketers

• Own the positioning, messaging, and value propositions of our IAM Platform

• Uncover customer insights to improve the customer journey, drive better experiences, and account growth. Refine and optimize messaging based on these insights

• Collaborate with Product Management to ensure customer needs are reflected in the way the product roadmap is prioritized, packaged, priced, and communicated

• Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities

• Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively

• Drive usage and create expansion opportunities in collaboration with customer success

• Work with International Marketing to showcase the value of the IAM platform in our core international regions

• Support strategic customer and internal events (e.g. customer/partner conferences, sales meetings) by owning development of presentations, sessions, training, and speaking

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of product marketing experience in the B2B SaaS space

• Experience working with multiple cross-functional teams

Preferred

• Ability to understand and simplify complex, technical topics for non-technical audiences

• Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations

• Excellent verbal and written communication skills

• MBA from top tier school

• Self-starter who can accomplish projects with minimal need for supervision

• Highly collaborative, enthusiastic, open, proactive, and results-driven

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

 

Based on applicable legislation, the below details pay ranges in the following locations:

 

California: $157,500.00 - $254,350.00 base salary

 

Illinois, Colorado, Massachusetts and Minnesota: $151,200.00 - $213,600.00 base salary

 

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals.