Senior Content Marketing Manager

Role Details

Location: Remote
 

About Us

Crescendo is the only AI-Native Customer Experience solution designed to run AI and human agents as one unified system. By combining autonomous AI technology with embedded CX expertise, we help organizations deliver seamless customer experiences that continuously improve as complexity grows.

But Crescendo is also about people. We don't just connect talent with opportunity — we create a place where careers grow, ideas thrive, and people are empowered to make an impact. Join us, and let's build the future of customer experience together.

Welcome to Crescendo. Welcome to what's next.
 

What You Own

Thought Leadership & Research

• The Crescendo narrative. You ghost-write and co-create with our CEO and leadership team. You turn their conviction about the future of CX into pieces that get cited, shared, and remembered.
• Original research. You commission and produce data stories — the kind that journalists reference and analysts quote. State of AI CX. The cost of bad customer experience. What 100% QA actually reveals.
• The category play. We're defining agent-native CX. You write the pieces that make that frame stick — methodology content, point-of-view essays, the Crescendo equivalent of Constitutional AI.

Campaigns & Launches

• Launch content. Every product announcement, press release, and launch moment needs a content arc. You build it — from the pre-announcement thought leadership to the post-launch case study.
• Competitive campaigns. You create the content that makes Zendesk, Intercom, and Sierra displacement happen. 'Your dashboard is lying to you' isn't a tagline — it's a campaign. You build those.
• Industry content. Banking, Finance, Healthcare, Retail. Each vertical has specific pain. You write the content that makes a COO at an insurance company feel like we built this for them.

Webinars & Events

• Webinar program ownership. Topic selection, speaker coordination, promotion, live execution, and repurposing. A webinar isn't a one-day event — it's a content asset that runs for six months.
• Event content. Before, during, and after. Pre-event thought leadership. Live social amplification. Post-event repurposing into blog posts, clips, email sequences, and sales assets.
• Customer stories. You interview customers, find the insight buried in their results, and turn it into a case study that closes deals. Not a quote and a logo — a story with a real before and after. 

How You Work

You use AI as a force multiplier — for research, for first drafts, for repurposing, for distribution. But you never let AI replace your editorial judgment. The voice is Crescendo's. The ideas are yours. The AI makes you faster, not blander.

You work closely with the VP of Product Marketing on strategy and positioning. You pull from sales call insights, win/loss data, and market insights to make sure what you publish reflects what buyers actually feel — not what we wish they felt.

You measure what matters: share of voice, pipeline influence, content-assisted deals. Not pageviews.

What We're Looking For

Must haves

•  6-8 years in B2B content marketing, ideally at a technology company in a category-creation or high-growth phase
• A portfolio of work you're proud of — thought leadership, research reports, campaign content, case studies. Not a content factory. Specific pieces with specific results.
• Genuine AI fluency. You use AI tools daily. You have a workflow. You can show us how you produce more without losing quality.
• Strong editorial instincts. You know the difference between content that earns attention and content that fills a calendar. You fight for the former.
• Comfortable working with technical subject matter experts to extract insight and turn it into something a non-technical buyer finds compelling.
•  Experie