Business Intelligence Developer

Who is Stanley Martin Homes?
At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does.
Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first.
Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible.
If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of.
Explore Opportunities Today


The Business Intelligence Developer sits at the intersection of Marketing, Sales, and Data Engineering, transforming raw marketing and customer data into curated, actionable data experiences that power segmentation, personalization, campaign optimization, and go-to-market strategy.

Responsibilities and Duties
Audience & Marketing Segmentation
• Develop and maintain marketing audience segments based on behavioral, geographic, demographic, and transactional data.
• Support definition and refinement of Ideal Customer Profiles (ICP) across markets.
• Partner with Marketing and Sales to analyze buyer journeys and optimize campaign targeting strategies.
• Identify segmentation gaps and opportunities across CRM, website, digital, and offline systems.
• Translate campaign and customer performance data into actionable targeting recommendations.

Accelerating Time-to-Insight
• Design intuitive, executive-ready dashboards that reduce turnaround time for marketing reporting.
• Automate recurring marketing performance reports and KPI tracking.
• Optimize data models and queries to improve report performance and refresh reliability.
• Identify friction in reporting workflows and propose scalable automation solutions.
• Enable self-service analytics while maintaining governance and metric integrity.

Marketing Performance & Funnel Analytics
Build and maintain dashboards tracking key metrics including:
• Lead generation performance and pipeline velocity
• Digital marketing attribution and campaign ROI
• Website behavior and conversion metrics
• Sales pipeline velocity and conversion rates by community and market
• Analyze channel effectiveness across paid search, social, email, events, and partnerships.
• Support A/B test analysis and personalization experiments.
• Distill performance insights into clear executive narratives.

Data Experience & Storytelling
• Curate data experiences that are intuitive, interactive, and aligned with business decisions.
• Standardize marketing KPIs and ensure consistent metric definitions across tools and teams.
• Design dashboards that guide users toward decisions — not just present data.
• Prepare summaries and presentations for marketing leadership and cross-functional stakeholders.
• Simplify complex analytical findings into actionable recommendations.

BI Development & Data Engineering Support
• Assist with the development and maintenance of BI dashboards and reports using enterprise BI tools (e.g., Power BI, Looker).
• Support creation of semantic models, dataset definitions, and standardized metrics under direction from senior developers.
• Develop and troubleshoot SQL queries, stored procedures, and views to support reporting and analytics needs.
• Optimize data structures for reporting performance and scalability.
• Help ensure data quality by performing validation checks and working with analysts to resolve issues.
• Follow established governance, naming conventions, and documentation standards.
• Participate in user-acceptance testing (UAT) for new reports, datasets, and metric definitions.

AI-Enhanced Analytics & Innovation
• Leverage AI tools to accelerate segmentation analysis, insight generation, and reporting workflows.
• Explore predictive scoring, customer clustering, and behavioral modeling opportunities.
• Assist in evaluating emerging AI capabilities for marketing optimization.
• Support conversational BI and AI-assisted reporting experiments.
• Stay informed about emerging BI and AI tools and participate in continuous learning.
• Represent the company professionally in all internal and external interactions and communications
• Complete all other duties as assigned by manager
• Adhere to company safety standards and help promote a safe working e