VP of Marketing, FASTSIGNS

About Propelled Brands Franchising, LLC

Propelled Brands® is the multi-brand platform company under which service industry franchise brands operate and grow. We are excited to propel brands forward. We know franchising, we love franchisees, and we have a supportive, motivating culture. Our current brands are FASTSIGNS®, My Salon Suite®, and Camp Bow Wow®.

What we offer

At Propelled Brands, our total rewards package is a direct reflection of our commitment to attracting and retaining top talent. Our benefits are built on the foundation of our core values: Make it Happen, Expertise and Mastery, Positive Attitude, Growth Mindset, and being Considerate. As a member of our team, you will find a supportive environment with rewards designed to help you thrive.

• Employer sponsored medical and dental plans
• Voluntary benefits such as vision, critical illness, accident, and pet insurance
• 100% Employer sponsored Short-Term Disability, Long-term Disability, and Basic Life Insurance
• Retirement Savings employer match up to 3% and 100% vested
• Generous paid time off policies
• Paid Parental Leave for mothers and fathers

About the opportunity

The VP of Marketing, FASTSIGNS reports directly to the Chief Marketing Officer and is a full-time, salaried position based out of the Propelled Brands office in Carrollton, Texas. This position is a key leader on the marketing team, responsible for developing, executing, and optimizing brand strategies that drive both corporate and franchise growth. The main objective of this position is to provide direct oversight of brand specific marketing strategies to build brand value and meet business objectives.   

This position combines strategic leadership, creative development and franchisee support to ensure the success of brand initiatives across all touchpoints and provides exceptional guidance to both internal teams and franchise partners.  The VP of Marketing, FASTSIGNS will lead development of integrated marketing campaigns, national and local media strategies for paid and owned channels, brand positioning, and consumer research. This position leads performance management and is responsible for meeting marketing and business KPIs.  

Additionally, the position leads local marketing strategy directly supporting our franchisees to enable centers to generate market awareness and leads that ultimately build sales and a more successful, growing franchise system. This position works directly with the marketing shared services leaders to strategize, leverage functional expertise, best practices, and platform/process efficiencies and execute across the board.  This position works with the CMO and Brand President to align marketing initiatives with the business objectives.

How you will make a difference

Brand Strategy & Leadership:

• Provide strategic leadership for a long-term brand vision and brand marketing initiatives, ensuring alignment with both Propelled Brands and FASTSIGNS business strategy, goals and objectives and meeting brand and marketing KPIs.
• Drive customer acquisition, retention and frequency strategies in collaboration with Marketing Shared Services.
• Lead brand research and consumer insights efforts, including annual brand studies and product-specific research to inform strategy and measure brand health.
• Champion the brand’s positioning and voice and ensure it is consistently represented across all marketing channels and customer touchpoints.
• Act as the primary brand ambassador within the organization, fostering strong cross-functional relationships to drive brand consistency and achieve marketing and business objectives.
• Seek out category, competitive, industry and consumer trends and make recommendations regarding brand relevance or impact.

Franchisee Marketing Support:

• Serve as the main marketing point of contact for franchisees, developing and implementing local marketing and lead generation programs that drive new and existing franchisee success.  
• Guide franchisees on how to optimize their local marketing investments through education, success sharing, tools and support including a focus on lead conversion in the centers.
• Provide leadership to and management of the Senior Marketing Services Managers and their direct reports. Team covering all aspects of planning, and franchisee support. Ensure best practices for l