Sr. Marketing Campaign Project Manager

About the Role

We’re hiring a Senior Marketing Campaign Project Manager to lead the end-to-end project management of our most important integrated marketing and Account-Based Experience (ABX) campaigns and to set the standard for how campaign work gets done across the Demand Generation organization.

In this role, you will:

• Own the campaign operating model (intake, planning cadence, execution, and post-campaign learning).
• Act as the central hub for campaign execution across Growth/ABX, Brand/PR, Web/SEO, Events, Product Marketing, Marketing Operations, and Partner Marketing.
• Define and enforce campaign project management standards that other marketers (e.g., ABX managers, regional marketers, program owners) use when they lead programs of their own.

This is a senior individual contributor role with high visibility and cross-functional influence, ideal for someone who thrives on orchestrating complex, multi-team initiatives in a remote, high-growth environment.

Key Duties & Responsibilities:

Lead Project Management for Priority Integrated Campaigns

• Own project management for tier-1 and tier-2 integrated campaigns from initial intake and scoping through planning, build, launch, and post-campaign retrospective.
• Build and maintain detailed project plans, timelines, and dependency maps across channels (email, web, social, paid media, events/webinars, ABX motions, corporate communications, and partners).
• Proactively identify and manage risks, trade-offs, and resourcing constraints; escalate and resolve conflicts in partnership with marketing and sales leadership.
• Ensure each major campaign has clear objectives, scope, owners, RACIs, budget assumptions, and success metrics agreed upon before build begins.

Drive Cross-Functional Alignment & Campaign Cadence

• Serve as the single front door for major campaign work across the Demand Generation team, ensuring incoming ideas and requests are triaged, prioritized, and mapped into the campaign portfolio.
• Run a repeatable campaign cadence, including weekly or bi-weekly campaign standups and status checks, launch readiness reviews and go/no-go decisions, and quarterly campaign planning sessions aligned to GTM and revenue priorities
• Maintain an integrated marketing and campaign calendar that reconciles global, regional, vertical, and channel work so stakeholders (Sales, Field, Partners, Executives) have a clear view of what’s running when.
• Ensure Campaign Marketing Managers work closely with Sales and BDR leadership to align campaigns with target account lists, territories, and follow-up SLAs, and to feed learnings back into account plans.

Own Campaign Project Management Standards and Playbook

• Design, document, and continuously improve the campaign project management playbook for Demand Generation, including intake forms and qualification criteria, standard SLAs, planning milestones, and stage gates; Launch readiness checklists and “definition of done”, RACI norms and collaboration expectations across functions, and share-out templates
• Act as a center-of-excellence resource for campaign PM best practices—coaching ABX managers, regional marketers, and program owners on how to use the playbook in their own initiatives.

Optimize Tools, Workflows, and Processes

• Design and refine intake and workflow processes so stakeholders know how to request work, what information is required, and when they can expect decisions and updates.
• Ensure measurement and reporting requirements (UTMs, campaign IDs, CRM fields, attribution logic) are captured in briefs.
• Identify and drive process improvements that reduce cycle time, improve quality, and reduce last-minute changes or emergency escalations.

Measure, Learn, and Improve

• Define and track campaign project health metrics, such as on-time/on-scope launch rate, cycle time from intake to launch readiness, frequency and impact of last-minute changes, and stakeholder satisfaction scores by campaign or quarter
• Partner with Marketing Operations to support performance reviews for key campaigns and ABX plays, ensuring that campaign results (pipeline, revenue, engagement, buying group behavior) are clearly reported and that operational learnings are translated into concrete process or playbook updates
• Socialize insights and best practices across the marketing organization to raise the bar on campaign execution quality.

Lead Through Influence