Regional Trade Marketing Manager- Fragrance

At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.

Regional Trade Marketing Manager - Fragrance

Cartier | Coral Gables, FL

Reports to: Fragrance Director

 

MAIN PURPOSE:  
The Regional Marketing Manager for Fragrance defines and implements the marketing plan throughout the region (Latin America and Caribbean) for Boutiques, Specialists (Local Market) and Travel Retail.
 

Key Respnsibilities:

Implement Fragrance Strategy of the region

• Responsible for product launches with supply chain, store entities, with the objective of maximizing the commercial impact and market exposure of the Maison.
• Follow marketing guidelines to successfully fit South America markets specificities (language, culture, seasonality, trends).
• Responsible for product launches with the objective of maximizing the commercial impact and market exposure of the Maison.
• Accountable for leading the Fragrance annual Strategic Plan process from concept to implementation and monitoring.
• Shares action plan per main market to major stakeholders.
• Conduct outline and implementation of local 360 Marketing strategy in coordination with HQ marketing as well as local top management: budgeting & resource allocation.
• Lead the Fragrance Retail Integration strategy. Elevate the fragrance experience in the retail network.
• Responsible for providing and preparing assortment fitting needs of the region, with revision twice a year.

 

Performance Analysis

• Define and monitor target KPIs per boutique in close collaboration with retail/commercial teams.
• Recommend and coordinate implementation of action plans based on performance analysis.
• Responsible for preparation of all regional reporting’s to Brand Central Management as well as local performance reviews.
• Identify e-commerce opportunities in the region aligned with HQ parameters
• Ensure e-commerce/e-partners are aligned with HQ guidelines (Art work, product catalogue, etc)
• Prepare reporting to HQ as well as local monthly business reviews

 

Media and Ecommerce

• Collaboration with media team to support major lines & launches for a strategic media plan
• Monitor competitors activities including launches, events and pricing strategies for specialist (wholesale partners)
• Responsible for managing and tracking A&P budget including communication with Finance
• Collaborate with clients’ departments to develop client stra