Product owner (Marketing)

Hi everyone!

We are looking for a Product owner (Marketing tool) for the Sweed product startup, remote.

Further - more, in the Q&A.

What are we doing?

At Sweed, we offer a comprehensive cannabis retail solution with a wide range of features, including powerful POS functionality, in-depth analytics, marketing and promotional tools, efficient inventory management, and more. Our progressive web-app can be easily accessed through the tablets already available in your store, without any additional hardware required.

Since our establishment, we have been committed to creating an all-in-one system tailored to the specific needs of large cannabis retailers. Today, we are proud to be a market leader, owing much of our success to our signature killer feature – providing a full spectrum of software in one solution.

Why are we doing this?

At our company, we are driven by our passion for the medicinal potential of plants, particularly in their ability to influence cancer treatment and overall well-being and quality of life. Although there is a significant amount of stigma associated with this area, we strongly believe that these plants possess unique properties and have helped countless people improve their quality of life. This is a rapidly growing industry that presents immense potential for career advancement and personal fulfillment, and we are excited to explore how we can contribute to this dynamic field.

How are we as a company / project different from others? Why is it worth working with us?

We're creating a product that stands out from competitors, with numerous features that allow us to maintain a leading position in the market. This presents an opportunity for you to contribute and help create an exceptional product in the USA market.

Recently, we joined forces with LeafTrade, and our mission now includes building an end-to-end platform that covers the entire sales journey from product cultivation to the end consumer. We are the first product in this niche to create such a platform.

Network and expansion of experience - we employ strong professionals who are passionate about their work.

Opportunity to gain new experience and take ownership.

Freedom - you can pursue your goals in whatever way you see fit, without any limitations or restrictions.

Flat structure, no bureaucracy.

How old is the project? What stage is it at?

The project is already 4 years on the market, at the stage of active development. 

Our current priority is to establish and maintain strong customer trust, which has driven the development of our delivery processes that allow us to launch new features on a daily basis. Given the highly specialized nature of the cannabis retail market, we are committed to rapidly meeting the evolving needs of our customers. Furthermore, the market's unique legal framework presents challenges with significant variations in state-level taxes, delivery regulations, and other factors.

What is your primary role in the project?

You have a background in products related to marketing, or you have a solid understanding of how marketing works.

Additionally, you excel in creating exceptional products and driving metrics growth.

The main chalenge in this role is to monetize our marketing platform and truly make it an outstanding and user-friendly tool to successfully sell this tool to our clients and increase their sales.

Our product stands out from others that don't focus on the cannabis market, as we have access to a wealth of data in this domain and a deep understanding of the market's unique dynamics.

As a Product Owner, you will start with understanding the business goals and metric setup, explore competitors, and formulate and implement hypotheses to increase sales of this feature. You'll also closely collaborate with the data team and create data-driven tools.

What to do in the project?

• Marketing Feature Development: Propose and develop advanced marketing features, including email, SMS, and push notifications, to enhance our existing marketing flow.

• Team Building & Leadership: Hire, assemble, and guide a cross-functional team of developers, marketers, and other specialists. Collaboration with the team lead to ensure synergy and productivity within the team.

• Product Strategy & Execution: Define the roadmap for marketing functionality, align it with business goals, and ensure timely delivery of new features.