Organic Social & Community Manager

At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.

Pair is seeking an Organic Social & Community Manager to own and grow Pair's presence across Facebook, Instagram, TikTok and beyond. You'll be our in-house voice and community advocate focused on organic content strategy, creative collaboration, and being our brand ambassador.

You'll own the full organic social function: from organic content calendar strategy and channel-specific creative briefs, to community management, creator relationships, and real-time engagement. There will be a strong emphasis on community building: engaging with our loyal customers, engaged audience, amplifying authentic customer stories, and translating community signals into business insights.

What You'll Do

Content & Channel Strategy

• Own strategy, planning, and publishing across all organic social channels (Instagram, TikTok, Facebook, and emerging platforms)

• Build and manage a monthly content calendar aligned to product drops, licensed collection launches, seasonal moments, and brand tentpoles

• Partner with the creative team to brief and develop channel-native content — from polished brand assets to lo-fi, UGC-style formats — ensuring every post earns its place in the feed

• Stay ahead of platform trends and algorithm shifts, bringing forward-looking channel recommendations to the broader marketing team

Community Management

• Own the community inbox: respond to comments, DMs, and mentions across all platforms with speed, warmth, and brand voice consistency

• Build systems and playbooks for community engagement — from customer care escalations to proactive community outreach

• Identify, engage, and cultivate relationships with Pair+ family, loyal customers, and organic advocates

• Surface community insights — recurring questions, trending topics, customer sentiment — and share them with product, creative, and marketing teams

Creator & UGC

• Collaborate with marketing & creative teams to source and manage a pipeline of UGC creators and micro-influencers who authentically align with Pair's audience and aesthetic

• Brief creators on seasonal campaigns, product launches, and licensed collections (Disney, Marvel and beyond)

• Build a repurposing workflow with the Creative team that moves top organic and UGC content into paid social efficiently

• Identify emerging creator talent and community trends before they peak

Cross-Channel

• Partner with the creative & paid social team to share high-performing organic content and community signals that inform ad creative

• Collaborate with the retention and email teams to ensure community-driven moments (drops, contests, member milestones) are amplified across channels

• Coordinate with the marketing, product and creative teams on licensed collection rollouts, ensuring organic social content meets both Pair brand standards and partner style guides

Who You Are

• You're a natural storyteller who understands how to build a brand community, not just grow a following

• You're deeply platform-native �� you understand the difference between a TikTok that performs and one that just exists

• You're a strong writer who can match brand voice across formats: a witty caption, a heartfelt community reply, and a clear creative brief all feel equally natural to you

• You're analytical enough to care about the data and creative enough to not be paralyzed by it

• You're a collaborative builder, excited to work cross-functionally in a fast-moving DTC environment where no two weeks look the same

• You're energized by a high product cadence — new frames, new licensed drops, new tops — and know how to keep content feeling fresh without burning out the team

Need to Have

• 4+ years of hands-on organic social and community management experience, ideally within the DTC space.

• Deep fluency across core social platforms (Facebook, Instagram and TikTok.) You understand the platforms' creative formats, algorithms, and community dynamics

• Demonstrated track record of growing engaged audiences and building brand communities, not just impression metrics

• Strong project management skills: you can run a content calendar and manage creator relationships without dropping balls

• Comfortable working within or alongside a creative/marketing/CRM