Senior Marketing Analytics Manager

Articulate is looking for a Senior Marketing Analytics Manager to join our exceptional team. In this role, you’ll scope and define the data-driven strategy of our marketing portfolio to provide actionable reporting and insights. You’ll be responsible for developing and implementing standards to identify, define, combine, structure, analyze, and report data to inform our marketing plans.

Our ideal candidate is an expert analyst with hands-on experience in marketing and familiarity with other department operations. We’re eager for a curious storyteller to explore and measure our marketing efforts, including full-funnel performance, customer product usage, channel attribution, and sales outbound sequences. You’ll also observe industry trends and manage marketing intelligence from third-party agencies to refine our strategies across mediums. 

The role will report to the Senior Manager, Marketing Analytics and lead projects in collaboration with others from marketing, revenue, data, and more.

What you'll do:

• Lead the strategy and execution of analysis for integrated marketing campaigns, product adoption and usage, customer segmentations and journeys, funnel performance, channel and revenue attribution, sales outbound sequences, and more
• Run research initiatives with cross-functional teams to understand stakeholder objectives, define business questions, identify goals and key performance indicators, and develop robust reporting with actionable recommendations to achieve improved results
• Manage partnerships within the marketing team on data-driven decisions to optimize go-to-market strategy by product, market, and segment
• Mature our organizations’ experimentation and use of data to maximize performance and make informed decisions on our roadmap, including developing effective A/B testing plans
• Drive the partnership with data engineers to identify best practices and opportunities to evolve data pipelines, workflows, and architecture that improve integrity and quality across the organization
• Design and maintain dashboards and visualization solutions that provide transparency of real-time results shared with execs, marketing leadership, and other stakeholders
• Partner with data scientists in building advanced analytical models to predict trends that inform how to refine marketing campaigns and targeting, drive customer engagement and sales, and more
• Contribute to developing the department budget and targets that support company-level goals
• Share learnings, best practices, and insights within marketing and across departments to build and improve data literacy, create a culture of continual learning, and foster collaboration
• Proactively communicate with peers and managers on plans, progress, and problems

What you should have: 

• Suggested 8+ years of experience in business data analytics, consumer insights, marketing analytics, marketing intelligence, statistics, or other relevant fields
• Familiarity with B2B SaaS environments to support analysis of our cross-channel campaign programs, marketing and sales funnel, lifecycle nurture strategy, paid acquisition, etc.
• Experience using enterprise marketing and data management apps such as Salesforce, Marketo, Looker, Tableau, Google Analytics, Segment, etc.
• Proficient in MS Office or Google Suite to turn data into insights
• Knowledge of data warehousing and programming languages such as BigQuery, Redshift, SQL, etc.
• Outstanding communication skills
• Ability and desire to learn quickly and troubleshoot problems
• Attention to detail and flawless execution
• Four-year college degree or equivalent experience

The total pay range, inclusive of base salary, commissions and bonus, for this position is $105,900 to $158,900 for all US locations. Articulate takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Articulate also offers a robust suite of benefits, check out the website for a full list.

About us

Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective.    Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more