Job Summary:

The Director of Paid Social Marketing position is responsible for leading the paid social acquisition strategy and execution to drive measurable business growth. Acting as a key contributor within the marketing organization, this role oversees the planning, development, and optimization of paid social campaigns across major platforms such as Facebook, Instagram, TikTok, LinkedIn, and emerging channels. The goal of this role is to deliver scalable and profitable customer acquisition through data-driven decision-making and continuous performance refinement.

Responsibilities:

This position requires both strategic vision and hands-on expertise. This role is expected to manage and allocate multi-million-dollar budgets effectively, ensuring spend is optimized for maximum return on investment. The position is deeply involved in designing and executing A/B and multivariate tests to improve ad creative, audience targeting, bidding strategies, and lifecycle marketing efforts. Advanced attribution modeling and analytics will be used to assess impact, guide optimizations, and inform future investment decisions. 

Collaboration is essential in this role. This position partners closely with cross-functional teams including creative, brand, analytics, and digital product teams to produce high-converting campaigns and frictionless user experiences. The role also contributes to the creative process by providing performance insights and working with designers and copywriters to develop engaging content that resonates with target audiences. 

Additionally, this role is accountable for defining campaign KPIs, leading performance reporting, and presenting insights and recommendations to senior leadership. This position must stay current with evolving platform capabilities, industry trends, and competitor activity to proactively adjust strategy and maintain a competitive advantage. 

Ultimately, this position plays a mission-critical role in scaling the company’s growth through performance-driven social media marketing and is best suited for someone who thrives on ownership, innovation, and impact. 

 

 Performance Outcomes 

 

Strategy & Leadership 

• Own the overall paid social acquisition strategy, aligning efforts with broader marketing and business goals. 

• Lead the planning and execution of scalable paid social campaigns across Facebook, Instagram, TikTok, LinkedIn, and other emerging platforms. 

• Stay informed on evolving platform capabilities, industry trends, and competitor activity to ensure strategic agility. 

 

Budget & Performance Management 

• Manage and optimize multi-million dollar budgets with a focus on efficient spend and strong return on investment (ROI). 

• Define, monitor, and report on KPIs and campaign performance to senior leadership. 

• Leverage advanced attribution models and performance analytics to inform and improve investment strategies. 

 

Campaign Execution & Optimization 

• Oversee campaign execution from launch to iteration, including bidding, targeting, creative rotation, and audience segmentation. 

• Design and implement robust A/B and multivariate testing strategies to optimize ads, audiences, and lifecycle marketing tactics. 

• Continuously refine campaigns based on real-time insights and performance data. 

 

Cross-Functional Collaboration 

• Partner with creative, brand, analytics, and web teams to develop compelling ad content and seamless end-to-end user experiences. 

• Influence the c