Senior Director Marketing, HIV Franchise – Opinion Leader Programming

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

The Senior Director, HIV Franchise – Opinion Leader Programming, will report directly to the Executive Director of Franchise Marketing for the HIV business unit. In this role, you are expected to have an impact across the continuum of care supportive of both PrEP (HIV Prevention) and HIV Treatment, ultimately contributing to the $13B+ HIV BU driven by Descovy for PrEP and Biktarvy. The successful candidate will be a strategic leader who is an expert in insight generation and synthesis, driving KOL/account strategy and management for marketing while supporting the broader Gilead organization and upholding high execution standards, especially for key initiatives like speaker's bureau, advisory boards, conference debriefs and the opinion leader data base. Utilize strong leadership skills with the ability to set a vision, foster new thinking, manage change, uphold a compliance mindset, collaborate seamlessly with a diverse set of stakeholders (both internal and external), and lead and influence others. The Senior Director will be responsible for significant budget oversight and management of key agency partnerships. Additionally, they will partner closely across marketing and medical functions, various cross-functional stakeholders, and external vendors to implement OLP strategies and tactics.

Essential Duties and Job Functions:

• Contribute to the long- and short-term US HIV treatment and prevention brand strategies and plan of action
• Develop the OLP strategic and tactical plan
• Provide strategic oversight and management of key initiatives and activities:  speaker bureau, advisory boards, conference debriefs, OL mapping/database, account management, and OL generated content
• Monitor the complete HIV Landscape and identify areas of opportunity to support brand strategies
• Effectively translates scientific, clinical, epidemiological, and research insights into actionable commercial ideas and activities
• Establish and maintain relationships with key opinion leaders, key accounts, and medical associations
• Collaborates with the treatment, prevention, and franchise marketing teams, medical teams, and sales leadership to ensure a coordinated and appropriate approach to maximize effectiveness
• Lead and/or serve as a key commercial member on cross-functional initiatives, often with high visibility within the organization
• Provides innovative thinking, clear communication, and is effective in change management
• Evaluate and evolve current approaches and systems (as needed)
• Support navigating marketing materials through internal review processes to ensure projects comply with all regulatory and legal requirements
• Establish appropriate procedures, systems, metrics, and infrastructures for the OLP team