Manager, Analytics, MS NOW

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Versant is seeking a product & marketing-focused Manager of Analytics to enable MS NOW (formerly MSNBC) direct-to-consumer, product and marketing teams with actionable insights. This role will focus on analyzing engagement, acquisition and retention of direct-to-consumer digital products; delivering reports, analyses and experiments to inform initiatives advance our digital business.  

Key Responsibilities 

• Develop frameworks and capabilities for measuring audience engagement, subscriber acquisition and retention across platforms. 

• Collaborate with partners in product, marketing and business stakeholders to identify requirements and ensure consistent and accurate measurement of our digital products. 

• Perform ad hoc analysis using SQL, build and maintain dashboards and reports and communicate analytical findings to all kinds of stakeholders, including senior leadership. Ensure the quality and reliability of these reports.  

• Enable experimentation with data-driven hypotheses, measurement plans and statistical analysis. Partner with product/business teams to design and deploy experiments.  

• Identify trends and insights across our direct-to-consumer business, including pricing strategies, paywall performance, marketing channel / campaign performance  and product feature engagement.  

• Mentor new team members and contribute to collaborative forums across the data organization, developing best practices and team culture.  

Qualifications

Qualifications 

• 5 years of experience in digital media analytics or digital subscription analytics, with a focus on product, marketing and subscription insights.  

• Expertise in languages such as SQL, Python/R and experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Tableau/Looker/Domo, and experimentation platforms. 

• Expertise in building out acquisition and retention reporting for a digital subscription business, including: acquisition campaign performance, subscriber retention, LTV modeling.  

• Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives. 

Additional Information

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on Manager discussion or business need.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
• Salary range: $100,000 - $155,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person i