Director of Corporate Marketing & Communications

Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits. 

Nearly half of all working Americans are not saving enough for their future. Too often it’s because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium-sized businesses to offer employees a path to financial independence through retirement savings.

We’re a high-growth tech company changing the retirement industry. We’ve raised $500M and are backed by leading investors. Most recently, by funding from BlackRock as well as many other top investors: TPG (The Rise Fund) with SoftBank led our Series D, Glynn Capital, NewView Capital, USVP, Wing, Uncork, and others.

About the role

This is an opportunity to drive our communications strategy for a fast-growing company.

Human Interest is rapidly expanding to help more businesses offer retirement benefits to their employees and need a savvy Director of Corporate Marketing & Communications to join this super fast-paced yet outcomes-driven team. Reporting to the VP of Marketing, Enablement & Operations, this role will help us take marketing to a new level. In this hybrid role you will have your own outcomes, while also leading a team of content and lifecycle marketing managers. skills. To be successful, you should be a seasoned marketing leader with broad experience (specifically in high growth start-ups) in strategic communications, public relations, social media management, customer reference management, campaigns and content marketing.  You will need to roll up your sleeves, write a lot, and collaborate even more.  Oh, and as we go 24,791 mph, you should be comfortable with speed and change.

What you get to do every day

Communications (40% of role)

You will be responsible for:

• Developing a communications strategy for partners, prospects, and customers that works for Human Interest with measurable goals and resultsDeveloping the strategy and drive the organization’s newsletters – to prospects, customers and partners – with cross-functional team members to executeOverseeing the development and execution of our public relations strategies that support overall company mission and goals. Will include drafting compelling press releases
• Managing our external PR agency to support their execution of media outreach and act as liaison with key stakeholders
• Managing corporate narrative, partnering with other marketing teams on overall storytelling strategy, and how that informs SEO, reputation management, and more
• Keeping informed about industry trends and emerging PR and social media strategies. 
• Managing the application process for various organizational awards that position Human Interest as an industry leader and innovator (e.g., JD Powers or Stevie Award) and work with your team on application submissions
• Driving strategic brand reputation management and measure the effectiveness of communication efforts on an ongoing basis
• Measuring and reporting on the effectiveness of communication programs and initiatives, and use data to inform future strategy
• Collaborating with Marketing team on integrated external communications and content strategies
• Working closely with cross-functional teams to support key business initiatives, such as product launches, corporate events, and partnerships

Content Marketing  and Lifecycle Management (40% of role)

You will have work through the Manager, Content Marketing:

• Developing a content marketing strategy, roadmap, themes, and editorial calendar 
• Creating full-funnel content pillars and derivatives (infographics, blogs, video scripts,