Product Manager - User Growth (Multiple Positions)

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.

Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.

Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come.

By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless.

Join us.



About the Team

Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!



Responsibilities

Work with cross-functional teams to define and implement product strategies that enhance product education and new user onboarding to improve experience and retention.

Conduct data-driven analysis of product education and new user onboarding initiatives and assess the impact of various acquisition and retention strategies.

Analyze the needs and goals of the business, conduct in-depth industry research, understand the needs of target users, identify growth opportunities, and develop effective business strategies.

Monitor and analyze industry trends and successful growth cases.

Summarize and accumulate experiences and explore new optimization strategies.