Director, Product Marketing (RapidScale)

Company

Cox Communications, Inc.

Job Family Group

Marketing

Job Profile

Director, Product Marketing

Management Level

Director

Flexible Work Option

Can work remotely anywhere in the specified country

Travel %

Yes, 25% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $131,600.00 - $219,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable hybrid managed cloud solutions, we help businesses achieve sophisticated, technology-driven outcomes. With a broad portfolio spanning AWS, Azure and Google to a full set of Private Cloud and Cyber Resilience solutions, RapidScale helps companies turn technology into their biggest competitive advantage.  As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience. 

We are seeking a strategic, hands-on Director of Product Marketing to build and scale a high-impact product marketing function that directly supports revenue growth, sales enablement, and go-to-market alignment. You are joining RapidScale at a pivotal moment. As we aim to move upmarket and differentiate in a crowded and commoditized hybrid cloud services space, we are shifting our focus toward enterprise buyers in knowledge-driven industries with high outsourcing needs and limited in-house IT capacity. Your work will be central to repositioning our brand and product narrative for business outcomes.

You will bring deep experience in B2B hybrid cloud services or SaaS, a passion for creating scalable product marketing engines, and a proven ability to align messaging, enablement, and strategy to business results. A key area of focus will be building RapidScale’s hybrid cloud story and developing frameworks that support repeatable, high-velocity go-to-market execution. This leader will architect the foundational structure, processes, and team required to move RapidScale from feature-focused messaging to a value-driven, outcomes-oriented approach that resonates with enterprise decision makers.

Success in this role will be measured by:

• Increased win rates and deal velocity in enterprise segments
• Improved sales readiness and content utilization
• Clear, differentiated messaging used consistently across marketing and sales channels
• Accelerated ramp-up of new offers and go-to-market motions

Key Responsibilities:

Strategic Impact and Leadership

• Partner with the CMO and executive leadership to define and evangelize a unified go-to-market strategy that elevates RapidScale’s relevance in the enterprise space
• Drive a shift from transactional, feature-led selling to insight-led marketing that speaks to CIOs, CFOs, and business unit leaders
• Establish a repeatable framework for value proposition design, segment differentiation, and vertical storytelling

Build and Scale Product Marketing Function

• Define the vision, charter, and roadmap for the Product Marketing team in alignment with evolving business needs.
• Develop career paths and mentorship models to grow a high-performing team with specialization across solution areas, industries, and buyer personas.

Go-to-Market Strategy and Execution

• Lead product positioning and messaging frameworks focused on business value, not technical features
• Drive the creation of content and collateral that supports the full buyer journey, including solution briefs, customer stories, presentations, and battle card
• Establish and manage the launch process for new offers and feature enhancements
• Act as the marketing lead in cross-functional go-to-market initiatives with Sales, Product, Operations, and Customer Success

Sales Enablement

• Build and contribute to scalable sales enablement programs that improve sales readiness, win rates, and deal velocity
• Partner closely with Sales leadership to define enablement priorities, develop training materials, and deliver field-facing resources

Hybrid Cloud Story Development

• Own the creation and evolution of RapidScale’s hybrid cloud positioning
• Collaborate with Product and Solution Architects to translate technical capabilities into differentiated, outcome-focu