Senior Product Marketing Manager

🌎 Location: Remote within the US

⬆ Reporting Into: Product Marketing Director

💰Compensation: $145,000-$165,000 base salary, based on qualifications and experience. 

About Ceros

At Ceros, we believe that creating powerful digital experiences is essential for helping organizations tell their stories and differentiate their brands.  In a world where buyers are inundated with endless digital noise, it’s critical for brands to deliver experiences that inspire, educate, and make a lasting impact on the audiences that matter most.

Our no-code content creation platform empowers businesses to transform the buying journey with rich, interactive experiences that capture the attention of buyers and drive enduring business outcomes. The platform makes it faster, easier, and more cost-effective to create premium digital experiences, allowing businesses to scale it across their go-to-market programs.

Today, Ceros powers some of the most engaging experiences on the web. In 2023 alone, interactive content created with Ceros — from websites to landing pages and pitch decks to case studies— was viewed more than half a billion times, with over 3 million comments added using MarkUp, our visual collaboration tool.

Working at Ceros means making an impact at scale. Our products and services are beloved by over 500,000 users and leveraged by leading brands including Workday, Colliers, Getty, McKesson, and McKinsey. Ceros is backed by top-tier investors, including Sumeru Equity Partners, Grotech Ventures, Greycroft, and Starvest Partners.

The Role

We’re looking for a highly motivated Senior Product Marketer with a background in digital and SaaS to help bring new products and features to market for both new and existing customers. You’ll also be responsible for driving engagement & adoption of our core product features and key user journey moments. 

You will be expected to communicate with confidence and authority, operate autonomously, and work across departments. We’re looking for a star individual contributor who’s capable of simultaneously maintaining multiple projects and building solid relationships across the organization in a fast-paced working environment.

Key Responsibilities

• Kick-off and manage go-to-market strategies for new features across our product portfolio.
• Build, monitor, and optimize omni-channel marketing campaigns that boost product activation and adoption. (email, in-app, and customer collateral) 
• Work closely with our demand generation and content teams to drive the messaging and positioning for product and feature launch campaigns. 
• Ensure the rest of the marketing team has a clear understanding of new and existing features, and that the internal documentation is up-to-date.
• Maintain solid relationships with key cross-functional teams including Product, Engineering, Marketing, Sales, Partnerships, and Customer Experience departments
• Become an expert in the needs and aspirations of our business users and target personas: marketers and designers. 
• Work with our Enablement team to facilitate workshops that help our GTM teams perform better.
• Support the Director of Product Marketing in crafting the value proposition for new features and products.

Practical stuff we anticipate you having

• 5-7 years of product marketing experience at a SaaS company
• Experience working in a remote environment
• Ability to project manage various initiatives simultaneously in a fast-paced environment.
• Ability to translate technical details for a relatively non-technical audience
• Must be able to work both independently and as part of a team.

We want you to apply if: 

• You have a strong understanding and POV of how content helps businesses grow, especially in the B2B sector. 
• You have a knack for building strong partnerships with sales and other GTM teams, and can influence decisions throughout the sales funnel. 
• You have the confidence and technical skills to work effectively with product teams and help inform roadmap decisions by bringing feedback from GTM teams and customer research. 
• You are solution-oriented and get energized by tackling hard-to-solve problems. 
• You are constantly thinking up new and inventive ways to reach buyers, drive growth, and help sellers sell better. 

Tools we use, that we’d want you to use:

• Experience working with Analytics tools like Google Analytics, Mixpanel, Pendo, or similar software
• Experience working with in-app notification tools like Pendo, Appcues, Beamer, or similar would be useful!
• Experience working with Hubspot or s