Prevnar 20 Pediatric Senior Manager - HCP

ROLE SUMMARY

Pfizer’s pediatric pneumococcal vaccine, Prevnar 20, was approved by the FDA in April 2023 and received its ACIP recommendation in June 2023.  This vaccine expands serotype coverage to 20 and aims to further protect children from serious pneumococcal disease. This next generation vaccine is a “blockbuster” for the U.S. and is a critical brand within the Vaccines portfolio.
 

The U.S. Prevnar 20 Pediatric Senior Manager is a mission critical role responsible for HCP materials development and execution for Prevnar 20 Pediatric.  The person in this role works extensively on a daily basis with the Prevnar 20 three Pediatric HCP Directors and the Senior Director, Prevnar 20 Pediatric Lead. 

This individual will lead the development and execution of HCP tactics for the brand.   This work will span HCP efforts and competitive strategy for the brand, working collaboratively with relevant U.S. and Global stakeholders to drive preference vs. competition and build effective campaigns. The candidate will also help set execute the brand’s vision for AI/digital transformation to effectively reach customers, drive planning and cross-functional collaboration to achieve desired outcomes. 

The candidate needs to demonstrate the ability to engage people, lead within a highly matrixed structure, have excellent communication skills, have high learning agility, and be able to work seamlessly with the global marketing team in preparation for launch.

This role requires strong strategic, communication and analytical thinking as well as creativity, prioritization skills, and an ability to inspire and partner with external and internal stakeholders.

ROLE RESPONSIBILITIES

 HCP Strategy & Tactics:

• In collaboration with the HCP Directors, own the development and execution of the Prevnar 20 HCP strategy and tactical plan.

• Drive the pull through of HCP tactics for Prevnar 20 Pediatric such as communication of scientific information and emphasizing the value of Prevnar 20 vs. competition.

• Develop, deliver, and measure marketing solutions that differentiate Prevnar 20 Pediatric with HCPs through innovative CFC delivered digital engagement. As part of execution the Sr. Mgr. will assess digital metrics, insights and make recommendations for content and channel optimization.

• Develop effective resources to help transition customers from competition to Prevnar 20.

• Expand vaccine confidence efforts with HCPs to help foster vaccine initiation and adherence.

• Engage with sales and account management leads to solicit insights, provide solutions, and drive utilization of materials, and ensure programs and resources are of value to and empower customer facing colleagues.

• Develop training resources for use with CFCs and ensure they are appropriately prepared to drive business and are empowered to defend against competition.

• Collaborate with the creative agency and manage the respective promotional budget for tactics owned; manage trade-offs across the brand team’s advertising and promotion.

• Lead/assist with other critical responsibilities/business planning deliverables as needed– e.g. leadership reports, presentations, brand metrics.
  
   

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• Bachelor’s degree in related area – e.g., Marketing, Life Sciences, etc.

• Minimum 1 year of experience with PhD/DrPH/ScD/PharmD; minimum of 5 years of experience with MS/MPH; minimum of 6 years of experience with a Bachelor’s degree.

• Ability to work independently across stakeholders and demonstrates judgement of what needs to be escalated

• Excellent communication and presentation skills (oral and written)

• Robust analytical/planning skills and ability to multi-task under pressure

• Self-starter, comfortable with ambiguity